The Fitness-First Vagaro Alternative Your Studio Deserves
Vagaro is built around salon and spa appointments and prices per bookable calendar (from £20/mo for 1 bookable calendar on its UK page, plus a licence for each extra calendar). Who's In Studio is built for group classes: memberships, class packs, waitlists, waivers and check-in from $19/mo, with unlimited instructors.
By Craig Pollard, Founder & CEO · Reviewed October 2026
Is Who's In a Vagaro alternative?
Yes, for studios that mainly run group classes. Who's In Studio Starter is $19/mo for up to 99 active members with unlimited instructors, and every feature is on both plans. Vagaro prices per bookable calendar (From £20/mo for one location and one bookable calendar on its UK pricing page, plus a licence fee for each extra calendar (prices are shown in your region's currency); Vagaro's own pricing page, checked 5 October 2026). Vagaro is the better fit for salons and appointment-led businesses.
Why Studio Owners Are Switching from Vagaro
If most of your bookings are classes rather than appointments, a class-first tool fits better.
Priced per bookable calendar
Unlimited instructors on both plans
Built around salon and spa appointments
Built around a weekly class timetable
Members pointed to a marketplace app
No app to download. Members sign in once with an email link, Google or Apple, then book in one tap.
Who's In vs Vagaro at a Glance
| Feature | Who's In | Vagaro |
|---|---|---|
| Entry price | $19/mo (unlimited instructors) | £20/mo for 1 bookable calendar (UK page) |
| Extra staff | Included | Licence per extra bookable calendar |
| Built for | Group classes and memberships | Appointments (salon, spa, wellness) |
| Class packs and memberships | Included | Check with Vagaro |
| Consumer marketplace | No | Yes |
| Retail / POS | Not included | Yes |
What Customers Say
"Oui, c'était parfait pour mon studio à Lyon, et le rapport qualité-prix est excellent. Merci."
Frederic
Studio in Lyon, France · Customer review
"Finally, an App that takes out all the stress of organising classes and events."
Consumer
Classes & events · Customer review
Everything Your Studio Needs — Without the Enterprise Price
- Weekly recurring class schedule with drag and drop, rooms and instructor conflict checks
- Online booking with real-time capacity and automatic waitlist promotion
- Class packs (including single-class passes) and memberships online through Stripe; drop-in payments recorded at the front desk.
- Memberships, class packs, promo codes and free member trials of up to 90 days
- Email confirmations, a reminder 24 hours before class, and waitlist and schedule-change emails
- Apple & Google Wallet membership passes and offline-capable QR check-in
- Digital waivers: booking is blocked until the current version is accepted
- Virtual and hybrid classes with Zoom, Meet or Teams links sent only to booked members
- Instructor profiles, availability and pay calculation (hourly, per class or flat monthly)
- Hourly room rentals for practitioners you approve, booked and paid online
- Attendance, no-show, MRR/ARR and retention analytics
- Installable booking page and website embed — nothing to download from an app store
What We Don't Have (On Purpose)
- ×Retail / POS, gift cards and inventory
- ×Multi-location management (one studio per account)
- ×1-on-1 appointment booking (run privates as capacity-1 classes with packs)
- ×No WhatsApp, SMS or push messages: Studio sends email
- ×A consumer marketplace app that sends you new clients
Built for classes, not chairs.
Frequently Asked Questions
Everything you need to know about switching from Vagaro
How does Vagaro's price compare?▼
From £20/mo for one location and one bookable calendar on its UK pricing page, plus a licence fee for each extra calendar (prices are shown in your region's currency). (Vagaro's own pricing page, checked 5 October 2026.) Starter ($19/mo, or $190/yr) and Growth ($49/mo, or $490/yr) have every feature; the only difference is that Starter covers up to 99 active members and Growth is unlimited. Starter moves up to Growth automatically when you pass 99.
I also book a few appointments. Will Who's In Studio work?▼
Who's In Studio has no appointment calendar. Studios run privates as capacity-1 classes booked with a class pack; if appointments are most of your business, Vagaro fits better.
How much does Who's In Studio cost?▼
Starter ($19/mo, or $190/yr) and Growth ($49/mo, or $490/yr) have every feature; the only difference is that Starter covers up to 99 active members and Growth is unlimited. Starter moves up to Growth automatically when you pass 99. 14-day free trial; a card is taken at checkout and charged when the trial ends. Cancel any time, no contract.
Can I move my members over from Vagaro?▼
There is no automatic import from Vagaro. Import your member list (name and email) by CSV; recreate your weekly timetable in the scheduler; set pack balances per member; existing recurring members re-subscribe through your Stripe account.
Do members need an app or an account to book?▼
No app to download. Members sign in once with an email link, Google or Apple, then book in one tap. Booking needs an active membership or class pack.
How do payments work, and what does Who's In take?▼
Class packs (including single-class passes) and memberships online through Stripe; drop-in payments recorded at the front desk. 0% Who's In fee on member payments: they are charged on your own Stripe account, so only Stripe's processing fee applies.
How are members reminded about classes?▼
One reminder email about 24 hours before each booked class, plus booking, waitlist and schedule-change emails. Studio sends email only: no WhatsApp, SMS or push messages.
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Run your classes on a class-first tool
From $19/mo. Every feature on both plans. 0% on member payments.
From $15.83/mo billed annually • No setup fees • Cancel anytime