Find the right price for your classes
Slide the inputs, see your recommended drop-in, pack, and membership prices instantly. Built for yoga, pilates, HIIT, dance, and martial arts studios.
Your studio costs
Adjust the sliders and hit Calculate prices to see your personalised recommendations.
Ready to take bookings at these prices?
Pricing principles for studio owners
Anchor with drop-in first
Price drop-in highest so every other option feels like a deal.
Offer exactly 3 options
Research shows 3 options maximise conversion. Don't overwhelm with 6 tiers.
Review prices every 6 months
Rent and instructor costs change. So should your prices.
Never compete on price alone
Studio clients pay for experience. Cheap attracts churn.
Use packs to improve cash flow
Pack revenue today funds next month's rent before classes are delivered.
Test an early-morning discount
Off-peak slots at 10–15% less fill empty classes without devaluing peak times.
"I was charging $10 drop-in and wondering why I couldn't cover rent. The calculator showed me I needed $14. One price change, same classes, and I'm now profitable."
Aoife D. — Pilates studio, Dublin
Pricing questions answered
How do I calculate the right price for a yoga or fitness class?
Start with your fixed monthly costs (rent, insurance, software), add variable costs per class (instructor pay, cleaning), divide by expected attendees, then add your target margin. This calculator does that math for you.
What's a healthy margin for a fitness studio class?
Most sustainable studios target 30–45% net margin per class. Below 20% leaves no buffer for slow periods; above 60% often means you're underinvesting in experience.
Should I charge differently for packages vs drop-ins?
Yes. Drop-in rates are typically 20–30% higher than the per-class equivalent in a package. Packages reward commitment and improve your cash flow predictability.
Are there any platform fees on Studio bookings?
No. Who's In Studio has no platform fees — you pay a flat monthly subscription ($19/mo or $49/mo) and that's it. If a client books a free community class, there's no fee. Studio plans also include a 0% markup option where you pass the Stripe processing cost directly to clients.
What should I include in my cost base?
Fixed costs: rent, utilities, insurance, software subscriptions, website. Variable per-class costs: instructor fee, music licensing allocation, consumables. Divide monthly fixed costs across all class slots.
How many classes per week do most small studios run?
Independent studios typically run 12–25 classes per week across all rooms. Under 10 classes/week makes it difficult to spread fixed costs; over 30 without staff often leads to burnout.
Related resources
Studio Launch Kit
Templates, marketing plan, and email sequences for new studios.
Retention Playbook
10 tactics to keep clients coming back after month 3.
Payment Processing Guide
Credit packs, drop-ins, memberships — set up right.
Open a Yoga Studio
Full guide covering space, insurance, pricing, and tech.
Yoga Studio Booking
Multi-room scheduling, Apple Wallet passes, and more.
Who's In Studio Plan
Start taking bookings at your new prices — from $19/mo.
