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Event Industry Data & Insights

Free, curated research roundups for event professionals, journalists, and bloggers — published industry benchmarks, every figure cited to a named source.

By Craig Pollard, Founder & CEO · Reviewed April 2026

Latest Reports

First-party dataAugust 2026

Who's In Event Benchmarks

First-party production benchmarks: RSVP fill rate, no-shows, waitlist promotion and time to first RSVP. Every cell shows its N; cells under 30 events are marked "insufficient N — do not cite". CSV download, CC BY 4.0.

14%Median RSVP fill rate, capped events with at least one RSVP (first-party, N = 231)
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AttendanceApril 2026

Event Attendance Statistics 2026

Published attendance and no-show benchmarks, day-of-week and seasonal patterns, and RSVP-to-attendance conversion drivers.

68%Avg. in-person attendance rate (Nunify, 2025–2026)
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RSVP BehaviorApril 2026

RSVP Response Rates

Published research on RSVP behavior: channel response rates and speed, reminder timing, funnel drop-off, and mobile-first design.

45%SMS response rate vs ~6% for email (SMS Comparison)
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No-ShowsApril 2026

No-Show Rates by Industry

Published no-show benchmarks, contributing factors, the documented impact of reminders, and evidence-based reduction strategies.

~32%Avg. in-person no-show rate (Nunify, 2025–2026)
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PricingApril 2026

Event Pricing Benchmarks

Platform fee comparison from public vendor pricing pages, pricing models by event type, and pricing strategies that work.

2.7%Who's In flat fee vs 3.7% + $1.79 at Eventbrite
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ClubsApril 2026

Club Retention Benchmarks 2026

Published renewal benchmarks, churn causes, the tenure arithmetic, and evidence-based retention levers for clubs and membership groups.

84%Median annual membership renewal (MGI 2025)
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StudiosApril 2026

Studio Class Utilization Benchmarks 2026

Published capacity and no-show benchmarks, fill-rate patterns by studio type, peak-hour demand, revenue mix, and utilization levers.

~37%Avg. studio capacity utilization (Les Mills, via Regulr)
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About Our Research

Who's In Research reports are curated roundups of publicly available, third-party industry research. Every quantitative figure is cited to a named, linked source; where no citable figure exists, we say so and keep the guidance qualitative. These reports contain no first-party platform data.

Our methodology and full source list are described at the bottom of each report, and each report includes a "Last Updated" date for transparency.