Stop Giving 40-60% to ClassPass — Own Your Revenue
ClassPass takes your revenue and your clients. Who's In Studio lets you book classes directly, keep 97.3% of every payment, and build a community that's truly yours.
Why Studios Are Leaving ClassPass
ClassPass filled seats. But at what cost? Studios are realizing the marketplace model doesn't build sustainable businesses.
40-60% commission on every booking
Just 2.7% flat — keep your revenue
Marketplace dependency for new students
Build direct relationships with your community
No client ownership — they're ClassPass clients
Your students, your data, your community
Cannibalized bookings at deep discounts
Protected revenue — set your own prices
Race-to-bottom pricing pressure
Your value, your pricing, your terms
No brand identity — lost in a marketplace
Your brand front and center
The Revenue Math: ClassPass vs Direct Booking
ClassPass
- Class price: $25
- ClassPass pays you: ~$10
- You keep: $10 (40%)
- 10 bookings/week = $100/week revenue
Who's In Studio
- Class price: $25
- 2.7% fee: $0.68
- You keep: $24.32 (97.3%)
- 10 bookings/week = $243/week revenue
That's $143 more per week — or $7,400 more per year — from the same 10 weekly bookings.
Studios That Left ClassPass — And Thrived
"We left ClassPass and our revenue went UP. The students who came for $5 discounts were never loyal anyway. Our real community followed us."
Jordan M.
HIIT Studio Owner, Brooklyn
"ClassPass was bringing in bodies, not community members. Since switching to direct booking with Who's In, our retention rate tripled."
Lisa C.
Barre Studio, San Francisco
"I was making $8 per ClassPass visit on my $30 class. Now I keep $29.19. The math speaks for itself."
Raj P.
Yoga & Meditation Studio, Seattle
Fill Classes Your Way — Without a Middleman
- Direct booking — students come to you
- Set your own prices for every class
- Drop-in, class packs, and memberships
- WhatsApp sharing fills classes organically
- Automatic waitlists fill cancelled spots
- Apple & Google Wallet passes
- Community features build student loyalty
- Student attendance and engagement data
- From $19/month — 2.7% on paid bookings
- QR code check-in at the studio
- Mobile-first PWA — works on any device
- Your brand, your community, your data
The ClassPass Trap (And How to Escape)
- ×Marketplace clients chase the lowest price, not your studio
- ×Deep discounts train people to never pay full price
- ×You compete with every studio in your city on one screen
- ×ClassPass owns the relationship — you're just a vendor
Build a sustainable studio business with direct relationships, not marketplace dependency.
Frequently Asked Questions
Everything you need to know about leaving ClassPass
Why leave ClassPass for Who's In Studio?▼
ClassPass takes 40-60% of your revenue per booking (as of March 2026, subject to change) and owns your client relationships. Who's In Studio charges just 2.7% on paid bookings and you keep 100% of your client data. Instead of competing on a marketplace, you build direct relationships with your students.
How much revenue am I losing on ClassPass?▼
ClassPass typically pays studios $5-12 per visit for classes that normally cost $20-35 (as of March 2026, subject to change). That's a 40-60% discount on every booking. On Who's In Studio, you set your own prices and keep nearly all of it — we only take 2.7% for payment processing.
Won't I lose clients if I leave ClassPass?▼
ClassPass clients are ClassPass's clients, not yours. They follow the cheapest deal, not loyalty. Studios that switch to direct booking through Who's In typically find that their committed regulars follow them, and new students discovered through community sharing (WhatsApp, social) have much higher retention.
Can I still attract new students without ClassPass?▼
Yes. Who's In Studio's WhatsApp sharing, community features, and SEO-friendly class pages help you attract students directly. Word-of-mouth through WhatsApp groups is more powerful than marketplace discovery — and those students actually stay. First-class free trials and drop-in options help convert newcomers.
Does Who's In Studio support drop-in and class pack pricing?▼
Absolutely. You can offer single drop-in classes, multi-class packs, and recurring memberships — all on your terms. Set your own prices, offer your own promotions. No marketplace algorithm deciding what your classes are worth.
How much does Who's In Studio cost?▼
Who's In Studio starts at $19/month (Starter plan) — unlimited classes, unlimited students, unlimited instructors. We also charge a flat 2.7% fee on paid bookings via Stripe. No per-staff charges, no contracts, no hidden fees. Compared to ClassPass's 40-60% revenue share, it's a fraction of the cost.
How quickly can I switch from ClassPass to Who's In Studio?▼
You can set up your full class schedule on Who's In Studio in under 30 minutes. Create your classes, set your own prices, and share your booking link with your community. There's no onboarding process, no contracts to sign, and no setup fees. Most studios go live the same day they start.
Keep Your Revenue. Own Your Community.
Stop giving 40-60% to ClassPass. Build direct relationships with students who stay.
No commission • No contracts • Just 2.7% on paid bookings
