ClassPass Fills Spots. Who's In Studio Runs Your Studio.
ClassPass is a consumer marketplace: its members book your spare spots and you are paid per visit on ClassPass's terms. Who's In Studio is your own booking system, where members buy your memberships and class packs at your prices, from $19/mo.
By Craig Pollard, Founder & CEO · Reviewed October 2026
Is Who's In a ClassPass alternative?
Partly. ClassPass is a marketplace that brings you new clients; Who's In Studio is the software you run your studio on, where your own members book with your memberships and class packs and pay you directly through your Stripe account with no Who's In fee. Studio Starter is $19/mo for up to 99 active members. Who's In does not bring you marketplace traffic.
Why Studio Owners Are Switching from ClassPass
Many studios use both: ClassPass for discovery, their own booking system for regulars.
ClassPass sets what you are paid per visit
You set your prices; members pay you directly
Clients belong to the marketplace
Your members, your list, your booking page
Discovery, not studio management
Memberships, packs, waivers, check-in and analytics
Who's In vs ClassPass at a Glance
| Feature | Who's In | ClassPass |
|---|---|---|
| What it is | Your own booking and studio software | A consumer class marketplace |
| Who sets the price | You | ClassPass, per visit |
| Who owns the client relationship | You | Shared with ClassPass |
| Brings you new clients | No | Yes |
| Memberships, packs, waivers, check-in | Included | Not a studio management tool |
What Customers Say
"Oui, c'était parfait pour mon studio à Lyon, et le rapport qualité-prix est excellent. Merci."
Frederic
Studio in Lyon, France · Customer review
"Finally, an App that takes out all the stress of organising classes and events."
Consumer
Classes & events · Customer review
Everything Your Studio Needs — Without the Enterprise Price
- Weekly recurring class schedule with drag and drop, rooms and instructor conflict checks
- Online booking with real-time capacity and automatic waitlist promotion
- Class packs (including single-class passes) and memberships online through Stripe; drop-in payments recorded at the front desk.
- Memberships, class packs, promo codes and free member trials of up to 90 days
- Email confirmations, a reminder 24 hours before class, and waitlist and schedule-change emails
- Apple & Google Wallet membership passes and offline-capable QR check-in
- Digital waivers: booking is blocked until the current version is accepted
- Virtual and hybrid classes with Zoom, Meet or Teams links sent only to booked members
- Instructor profiles, availability and pay calculation (hourly, per class or flat monthly)
- Hourly room rentals for practitioners you approve, booked and paid online
- Attendance, no-show, MRR/ARR and retention analytics
- Installable booking page and website embed — nothing to download from an app store
What We Don't Have (On Purpose)
- ×Retail / POS, gift cards and inventory
- ×Multi-location management (one studio per account)
- ×1-on-1 appointment booking (run privates as capacity-1 classes with packs)
- ×No WhatsApp, SMS or push messages: Studio sends email
- ×A consumer marketplace app that sends you new clients
Software you own, not a marketplace you rent.
Frequently Asked Questions
Everything you need to know about switching from ClassPass
Can I use ClassPass and Who's In Studio together?▼
Yes. Many studios list spare spots on ClassPass for discovery and run their own members on their own booking system. Who's In Studio does not sync with ClassPass, so keep ClassPass capacity in mind when you set class sizes.
What does ClassPass charge studios?▼
ClassPass does not publish its partner terms; ask ClassPass for yours.
How much does Who's In Studio cost?▼
Starter ($19/mo, or $190/yr) and Growth ($49/mo, or $490/yr) have every feature; the only difference is that Starter covers up to 99 active members and Growth is unlimited. Starter moves up to Growth automatically when you pass 99. 14-day free trial; a card is taken at checkout and charged when the trial ends. Cancel any time, no contract.
Can I move my members over from ClassPass?▼
There is no automatic import from ClassPass. Import your member list (name and email) by CSV; recreate your weekly timetable in the scheduler; set pack balances per member; existing recurring members re-subscribe through your Stripe account.
Do members need an app or an account to book?▼
No app to download. Members sign in once with an email link, Google or Apple, then book in one tap. Booking needs an active membership or class pack.
How do payments work, and what does Who's In take?▼
Class packs (including single-class passes) and memberships online through Stripe; drop-in payments recorded at the front desk. 0% Who's In fee on member payments: they are charged on your own Stripe account, so only Stripe's processing fee applies.
How are members reminded about classes?▼
One reminder email about 24 hours before each booked class, plus booking, waitlist and schedule-change emails. Studio sends email only: no WhatsApp, SMS or push messages.
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Own your bookings
From $19/mo. Every feature on both plans. 0% on member payments.
From $15.83/mo billed annually • No setup fees • Cancel anytime