The Affordable MarianaTek Alternative for Independent Boutique Studios
MarianaTek is brilliant for boutique chains with 5+ locations and a sales team. For independent boutique studios, the sales-call-required pricing is opaque and built for SoulCycle-scale operations. Who's In Studio gives you the same booking, waitlist, and payment power — from $15.83/mo with transparent published rates.
By Craig Pollard, Founder & CEO · Reviewed July 2026
Is Who's In a MarianaTek alternative?
Who's In is an affordable MarianaTek alternative for fitness studios and instructors. Key differences: From $15.83/mo published — transparent rates. Built for owner-operators who run the front desk. Member management, online bookings, payments and check-in live in one platform with simple, transparent pricing.
Why Organizers Are Switching from MarianaTek
MarianaTek's pricing isn't published — sales call required, with rates that scale by location. The math gets steep fast for independents.
Sales-call pricing — no public rates
From $15.83/mo published — transparent rates
Designed for chains with corporate IT teams
Built for owner-operators who run the front desk
Setup involves a sales call + 6-week onboarding
Self-serve setup in under an hour
Branded app costs $500+/month extra
Apple + Google Wallet passes included free
Per-location pricing punishes growth
Flat $15.83/mo whether you have 1 or 3 studios
Marketing automation features most owners never use
Built-in reminders + WhatsApp share — no marketing degree needed
Member retention dashboard locked behind enterprise tier
Full retention + churn analytics on $15.83/mo plan
What Organizers Say on Trustpilot
"Oui, c'était parfait pour mon studio à Lyon, et le rapport qualité-prix est excellent. Merci."
Frederic
Studio in Lyon, France · Trustpilot review
"Finally, an App that takes out all the stress of organising classes and events."
Consumer
Classes & events · Trustpilot review
"Using for events in Dubai and Abu Dhabi, this has been a lifesaver. The auto-waitlist feature is brilliant."
Ahmed
Organiser, UAE · Trustpilot review
Everything You Need for Community Events — Without the Complexity
- Class scheduling across multiple rooms + locations
- Auto-promoting waitlist with WhatsApp notifications
- Class packs + intro offers with Stripe checkout
- Apple + Google Wallet class passes
- Instructor profiles with public booking pages
- Family pricing with sibling discount fields
- Late-cancel fees on drop-in bookings (auto-enforced)
- Retreat deposit + payment plan support
- Member portal for self-service booking + billing
What We Don't Have (On Purpose)
- ×Opaque per-location subscription fees
- ×Mandatory sales calls before you can sign up
- ×Per-coach or per-instructor add-on costs
- ×Marketing automation complexity that takes months to configure
MarianaTek priced for chains. Who's In Studio priced for the studio you actually own.
Frequently Asked Questions
Everything you need to know about switching from MarianaTek
Does Who's In handle multi-location studios?▼
Yes — Studio plan supports multiple locations under one account. Each location has its own schedule, instructors, and Stripe Connect account. Members see a single booking page with the location selector. Scales to 5+ locations on the same flat $15.83/mo plan.
What about retail tracking — selling mats, branded apparel?▼
Studio plan includes basic retail (sell physical or digital products at booking, e.g., 'add a yoga mat $30'). For full retail with inventory tracking, most studios pair Who's In with Square Retail (free, integrates via Stripe). Total cost stays under $20/mo.
Can we run a sliding-scale or pay-what-you-can pricing?▼
Yes — set a minimum price and a suggested amount. Members enter their own contribution at booking. Useful for community classes, donation-based, or sliding-scale studios. Tracked in your revenue reports.
How do we migrate from MarianaTek?▼
Export your member list, class schedule, and class-pack balances from MarianaTek as CSV. We have a migration template for the exact format. Most studios complete the migration in 2-3 hours. Members get a one-time email with their new booking link.
Will my members notice a downgrade in experience?▼
Most don't. Booking flow is simpler (no app required), Wallet pass replaces the MarianaTek app, and the booking page is mobile-first. The biggest noticed change: members like that they don't need to remember another password.
Move off MarianaTek without losing a feature
From $15.83/mo. Multi-location ready. No sales call, no 6-week setup.
From $15.83/mo billed annually • No setup fees • Cancel anytime
