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Who's In

We’re hiring

Founding Growth Lead (Performance & Acquisition)

RemoteA few hours’ overlap with Europe when it matters

Open to candidates based in the EU/EEA, UK/Ireland, North & South America (incl. Mexico), South & Southeast Asia (incl. Thailand, Vietnam, Malaysia, Indonesia/Bali, India), Japan, Australia, New Zealand, Georgia, Turkey, and the GCC.

Competitive Base + Monthly Revenue Share on Attributed Growth + Ad Budget You Control

Apply by emailHow to apply

Who’s In has proven product-market fit: an active organiser base and live revenue generation across free RSVPs, paid tickets (2.7% flat rate), Clubs, Studio, and Conference. The product is built, monetising, and ready to scale — now we need to build the demand engine.

This is the founding growth seat. You land paid acquisition, establish a scientific approach to growth, and build a repeatable engine. You will be measured strictly on paying organisers and attributed revenue, not vanity metrics or activity.

The job

Find and scale the first paid channels for people who run real gatherings: studio owners, club leads, community hosts, conference organisers.

You will:

  • Pick a wedge, then expand. Do not boil the ocean in month one.
  • Deploy a growth-hacking mindset: run rapid, low-cost creative and channel experiments to uncover fast growth loops.
  • Bring a scientific approach to A/B testing: hypothesis, experiment, measurement, iteration across hooks, offers, ad formats, and landing page copy.
  • Generate high-volume, premium creative using modern AI tools (e.g. Midjourney, ElevenLabs, Runway, Kling, Veo, Seedance, HeyGen, CapCut) and polish it to match our brand taste.
  • Run Meta, TikTok, LinkedIn, Google, and anything else that clears the unit-economics bar.
  • Stand up tracking and a simple source of truth (GA4 + ad platforms + product events).
  • Build the loop: ad → page → event/club/studio created → first paid ticket or subscription.
  • Feed front-line insights directly into content and product strategy to remove conversion friction and unlock new features.
  • Kill losers in days. Scale winners in weeks.

Fast-paced, action-oriented role. Wide remit. Real budget. Direct line to the founder. No agency layer.

What good looks like in 90 days

  • A working paid engine with clean tracking
  • At least two channels with a known CAC and payback window
  • A weekly creative test cadence (hooks, offers, formats)
  • A short playbook someone else could run
  • Clear movement in paid organizers, paid GMV, and new Clubs / Studio / Conference MRR that traces to your work

Who you are

  • You have spent real money on at least one of Meta, TikTok, LinkedIn, or Google, and you can show what happened.
  • You are an AI & digital native: tools like Midjourney, ElevenLabs, Runway, HeyGen, and CapCut are deeply integrated into your daily workflow, not novelty gimmicks.
  • You have taste. A campaign you ship should look considered without a designer beside you. Check out whos-in.app/studio for our design bar.
  • You click the buttons. Strategy without execution is not this role.
  • You are commercially minded. You prefer a competitive base paired with a large monthly share of the revenue you create.
  • You are fine remote, async, and high-trust. A few hours’ overlap with Europe when it matters.
  • Level is open. Recent graduate or seasoned operator — proof beats pedigree.

Who you are not

  • A content creator who cannot talk CAC
  • A media buyer who cannot write or design
  • Someone who needs an eight-person brand team to ship
  • Someone looking for a slow corporate ladder

Compensation

  • Competitive base for your location and experience
  • Dedicated marketing budget you control against agreed unit economics
  • Uncapped monthly revenue share on the paid growth you drive (attributed; written down before you start)
  • Tools, ad accounts, AI stack, autonomy
  • Path to hire into the function once the engine is real

How to apply

Do not send a CV only. One email with:

  1. 8–12 lines: who you are, and why this product
  2. 1–2 proof links: ads-account screenshots, a case study, a Notion/Loom of a campaign you ran, revenue or CAC numbers. Redact clients if needed.
  3. (Fast-track) 60–90 second Loom: “If I gave you $5k this week to get Who’s In its next 50 paying organisers, what would you do — and which organiser type would you start with?” (Optional, but applicants with a sharp Loom jump to the front of the queue.)
  4. City, timezone, contractor vs employment
  5. Expected base, and the commission shape that would actually motivate you

Subject: GROWTH — [Name] — [City]

If the Loom and the numbers are sharp, we talk within a few days. A short paid trial comes before any long commitment.

Apply by email

or write to [email protected]

Prefer a form?

Same points, one box. It goes straight to [email protected].