Your Own Booking Page vs Marketplace Listings: Why Direct Wins for Studios
ClassPass and Mindbody marketplaces promise discovery — but they keep your clients, your data, and up to 70% of your revenue. The honest math, the hybrid playbook, and how a 200-member studio saves ~$14,500/year switching to a direct Who's In booking page.
In this post
Marketplace platforms rent you clients; direct booking pages let you own them. Honest cost comparison of ClassPass and Mindbody marketplace vs a direct Who's In Studio booking page, with a hybrid strategy for yoga, Pilates, CrossFit, dance and martial arts studios.
Run your studio on Who's In
Who's In Studio is built for yoga, Pilates, fitness, dance, martial arts, and wellness studios that want class scheduling, client booking, memberships, class packs, and QR check-in in one place — from $15.83/mo when billed annually. Guests book in one tap without downloading an app.
See the Studio product page or compare against Mindbody, Vagaro, and Glofox.
Pricing at a glance
- Events: free forever. 2.7% flat on paid tickets (no per-ticket fee, no monthly fee).
- Clubs: $8.25/mo for organisers (no per-member platform fees).
- Studio: from $15.83/mo billed annually ($19/mo monthly).
- Conference: from $40.83/mo billed annually ($49/mo monthly).
Compare against Eventbrite (3.7% + $1.79/ticket), Luma (7%), Mindbody ($139/mo), Cvent ($5,000+/yr) on our pricing page.
Related reading on Who's In
- Best PTA & School Event Tools in 2026 (Free Options That Actually Work) — PTA treasurers and school coordinators need free tools that parents understand instantly. We compared 6 platforms in real school groups — he
- Membership Tier Pricing Guide: How to Price Club Memberships in 2026 — How to price free vs paid membership tiers, annual vs monthly billing, what 200+ clubs actually charge, and the psychology behind pricing th
- Studio Analytics Dashboard Guide: Revenue, Utilisation, LTV & No-Shows — Use studio analytics to grow revenue. Covers the 6 key metrics: revenue per class, class utilisation rate, client LTV, no-show trends, month
Start with Who's In in 90 seconds
Create your first event, club, studio, or conference for free at whos-in.app/signup — no app download, no credit card required. Share a link and your guests RSVP in one tap.