Wine Tasting Club, Perfectly Poured
Tasting events, member tiers, cellar notes, and Stripe payments — all in one place. No app download required. Free for all wine clubs.
Familiar Scene?
😩 The Old Way
- ✗ WhatsApp poll for next tasting: 18 replies, 4 maybes
- ✗ Chasing bank transfers for annual membership fees
- ✗ Paper sign-in sheet at the door (always lost)
- ✗ No idea which members are actually active
- ✗ Spreadsheet of wine notes no one can find
🎉 With Who's In
- One link — members RSVP in under 30 seconds
- Stripe collects dues and event fees automatically
- QR check-in on the door — Apple Wallet pass on every phone
- Attendance analytics show you who is truly engaged
- Tasting notes and wine details attached to every event
Everything a Wine Club Needs
Built for recurring tastings, membership tiers, and the people who love wine enough to organise it
Recurring Tasting Events
Schedule monthly or quarterly tastings with automatic reminders. Members never miss a vintage night.
Member Tier Management
Create Casual Sipper, Connoisseur, and Sommelier tiers with different pricing and access levels. Stripe handles payment.
Tasting Notes & Wine Details
Add grape variety, region, vintage, and host notes to each event. Members arrive informed and engaged.
Apple & Google Wallet Passes
Digital membership cards for every tier. Show at the door for instant QR check-in — no paper lists needed.
No Member Accounts Required
Guests and new members RSVP with just their name. No app download, no password, no friction before the first sip.
Automated Reminders
Members receive event reminders 3 days before each tasting. No more last-minute "is this still on?" messages.
Ticket Sales & Dues
Charge per tasting or collect annual membership dues. 2.7% fee on paid events only. Free members cost nothing.
Attendance Analytics
See which members attend most, which events draw the biggest crowd, and track growth over time.
Three-Tier Membership Structure
A free tier drives discovery. Paid tiers fund your venue and bottles. The right structure for any wine club.
Casual Sipper
Free
- Access to monthly tastings (pay per event)
- RSVP via web link
- Event tasting notes
- Club newsletter
Connoisseur
$10/mo
- Everything in Casual Sipper
- Discounted tasting events
- Digital membership card (Apple/Google Wallet)
- Priority RSVP for limited events
- Monthly cellar picks newsletter
Sommelier
$25/mo
- Everything in Connoisseur
- Exclusive vertical tastings (members only)
- LinkedIn verified membership badge
- Early access to new releases
- Annual cellar tour invitation
2.7% fee on paid memberships and event tickets. Free tier members cost you nothing. View full pricing
6 Tasting Formats That Work Brilliantly
Monthly Regional Tastings
Rotate through Burgundy, Bordeaux, Barossa, and beyond. Theme each session by region or grape.
Sparkling & Champagne Nights
Prosecco vs Cava vs Champagne blind tastings. Members vote on their favourite — results always surprise.
Food & Wine Pairing Dinners
Pair wines with a curated menu. Restaurant or member host — both work brilliantly.
WSET Prep Sessions
Structured tasting notes and exam prep for members studying towards a formal wine qualification.
Blind Tasting Competitions
Bring bottles in bags and score each other. The most engaged event format in any wine club.
Natural & Organic Wine Night
Dedicated sessions for biodynamic, organic, and natural wines — a growing interest for many members.
What Wine Club Organisers Say
"We had 14 members RSVPing via WhatsApp and arguing about who was bringing the glasses. Who's In sorted us out in one evening. Now we have 48 members across three tiers."
Philippa M.
Founder, The Wednesday Wine Circle, Edinburgh
"The Connoisseur and Sommelier tiers pay for our venue hire every month. The free tier feeds new members in constantly. Perfect structure for a wine club."
James V.
Organiser, Bordeaux Believers, Bristol
"Selling tickets to our annual vertical tasting used to be a nightmare of bank transfers. Now it is one link and Stripe. We sold out in 4 hours."
Natalie W.
Chair, The Burgundy Society, London
Frequently Asked Questions
How much does Who's In cost for wine tasting clubs?▼
Events (RSVPs, reminders, waitlists) are free forever. For full club management — membership tiers, Stripe dues collection, group messaging, and analytics — Clubs is $10/mo for the organiser. Members join for free. There's a 2.7% fee on paid event tickets and paid memberships.
Can I create different membership tiers for my wine club?▼
Yes. You can create tiers like Casual Sipper (free), Connoisseur ($10/mo), and Sommelier ($25/mo) — each with different access levels, pricing, and digital membership cards via Apple Wallet and Google Wallet.
Do members need to download an app to RSVP?▼
No. Members RSVP via a web link — no app download or account creation required. You can also install Who's In as a PWA on your home screen for one-tap access to upcoming tastings.
Can I track which wines members rated most highly?▼
You can add tasting notes, ratings, and wine details to each event description. Members see the lineup when they RSVP and can reference notes after the event.
How do I handle paid tasting events?▼
Set a ticket price for any event and Stripe handles payment collection automatically. Members pay when they RSVP. You receive a digital attendee list and payments land in your bank account within 2 business days.
Your Wine Club Deserves Better Than WhatsApp Polls
Create your first tasting event in 2 minutes. $10/mo for organisers — members join free.
No credit card required · Free core features · 2.7% fee on paid events only
