Membership Tier Pricing Guide: How to Price Club Memberships in 2026
How to price free vs paid membership tiers, annual vs monthly billing, what 200+ clubs actually charge, and the psychology behind pricing that converts.
In this post
How to price free vs paid membership tiers, annual vs monthly billing, what 200+ clubs actually charge, and the psychology behind pricing that converts. Includes benchmarks, pricing templates, and the most common mistakes.
Run your studio on Who's In
Who's In Studio is built for yoga, Pilates, fitness, dance, martial arts, and wellness studios that want class scheduling, client booking, memberships, class packs, and QR check-in in one place — from $15.83/mo when billed annually. Guests book in one tap without downloading an app.
See the Studio product page or compare against Mindbody, Vagaro, and Glofox.
Pricing at a glance
- Events: free forever. 2.7% flat on paid tickets (no per-ticket fee, no monthly fee).
- Clubs: $8.25/mo for organisers (no per-member platform fees).
- Studio: from $15.83/mo billed annually ($19/mo monthly).
- Conference: from $40.83/mo billed annually ($49/mo monthly).
Compare against Eventbrite (3.7% + $1.79/ticket), Luma (7%), Mindbody ($139/mo), Cvent ($5,000+/yr) on our pricing page.
Related reading on Who's In
- Your Own Booking Page vs Marketplace Listings: Why Direct Wins for Studios — ClassPass and Mindbody marketplaces promise discovery — but they keep your clients, your data, and up to 70% of your revenue. The honest mat
- Event Revenue Playbook for Coaches, Studios & Clubs — Vertical-specific monetisation strategies for yoga teachers, sports clubs, and niche communities. From first paid class to recurring members
- Pricing Psychology for Classes, Workshops & Meetups — Scarcity, commitment bias, deposits vs full payment, and the anchoring techniques that fill spots faster and reduce no-shows.
Start with Who's In in 90 seconds
Create your first event, club, studio, or conference for free at whos-in.app/signup — no app download, no credit card required. Share a link and your guests RSVP in one tap.