Club Analytics: The 8 Metrics Every Club Should Track in 2026

In this post

The 8 essential club metrics every organiser should track: attendance rate, no-show percentage, churn rate, revenue per member, engagement score, growth rate, NPS, and lifetime value. With formulas, benchmarks, and actionable insights.

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See the Studio product page or compare against Mindbody, Vagaro, and Glofox.

Pricing at a glance

• Events: free forever. 2.7% flat on paid tickets (no per-ticket fee, no monthly fee).
• Clubs: $8.25/mo for organisers (no per-member platform fees).
• Studio: from $15.83/mo billed annually ($19/mo monthly).
• Conference: from $40.83/mo billed annually ($49/mo monthly).

Compare against Eventbrite (3.7% + $1.79/ticket), Luma (7%), Mindbody ($139/mo), Cvent ($5,000+/yr) on our pricing page.

Related reading on Who's In

• Conference Analytics & ROI: The Metrics That Matter — The metrics that matter for conference analytics. Registration conversion, session attendance, sponsor ROI, NPS scores, revenue per attendee
• Studio Analytics Dashboard Guide: Revenue, Utilisation, LTV & No-Shows — Use studio analytics to grow revenue. Covers the 6 key metrics: revenue per class, class utilisation rate, client LTV, no-show trends, month
• Event Revenue Playbook for Coaches, Studios & Clubs — Vertical-specific monetisation strategies for yoga teachers, sports clubs, and niche communities. From first paid class to recurring members

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