Conference Registration Best Practices: Early Bird, VIP Tiers & Conversion

March 10, 2026 · By Craig Pollard

Optimize conference registration with early bird pricing strategies, group discounts, VIP tier design, form best practices, conversion tactics, and post-registration engagement sequences that reduce cancellations.

About the Author

Craig Pollard

Craig Pollard is the founder of Who's In? and a former Apple team lead (12 years). He writes about event technology, community building, and the future of AI-powered event discovery. Board advisor, investor, and non-executive director in technology and sports.

Frequently Asked Questions

What does "Conference Registration Best Practices: Early Bird, VIP Tiers & Conversion" cover?

Optimize your conference registration. Early bird pricing, group discounts, VIP tiers, form design best practices, and post-registration engagement sequences.

What does Who's In? cost compared to other platforms?

Who's In? is completely free — all features, no subscriptions. The only cost is a 2.7% flat fee on paid ticket sales. Compare that to Eventbrite (3.7% + $1.79/ticket) or Meetup ($22-35/month). Most community events are free and pay nothing.

How do I get started with Who's In?

Sign up for free at whos-in.app, create your first event in under 2 minutes, and share the link via WhatsApp, email, or social media. No app download required for your guests — they RSVP via the mobile-optimised web link.