Conference Analytics & ROI: The Metrics That Matter

· By Craig Pollard
Conference Analytics & ROI: The Metrics That Matter
Complete guide to conference analytics. Registration conversion rates, session attendance tracking, sponsor ROI calculation, NPS scoring, revenue per attendee, and year-over-year benchmarks to measure conference success.

About the Author

Craig Pollard

Craig Pollard is the founder of Who's In? and a former Apple team lead (12 years). He writes about event technology, community building, and the future of AI-powered event discovery. Board advisor, investor, and non-executive director in technology and sports.

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Frequently Asked Questions

What does "Conference Analytics & ROI: The Metrics That Matter" cover?

The metrics that matter for conference analytics. Registration conversion, session attendance, sponsor ROI, NPS scores, revenue per attendee, and industry benchmarks.

Who is Who's In? designed for?

Who's In? is built for community organisers, fitness instructors, yoga teachers, running clubs, book groups, and anyone who runs regular events. It handles RSVPs, waitlists, recurring events, memberships, and payments — all for free.

How do I get started with Who's In?

Sign up for free at whos-in.app, create your first event in under 2 minutes, and share the link via WhatsApp, email, or social media. No app download required for your guests — they RSVP via the mobile-optimised web link.