Who's In vs ClassPass
ClassPass fills empty spots — but at 40-60% commission while controlling your pricing. Who's In Studio lets you own your client relationships, set your own prices, and keep your revenue. From $19/mo.
All features included · No credit card required
Last updated: March 20, 2026
Who's In
From $19/mo • You Own Your Clients
- Class scheduling & direct bookings from $19/mo
- You set your own prices — always
- Clients book directly — no middleman
- WhatsApp sharing & automatic waitlists
- Only 2.7% fee on paid bookings
- Apple & Google Wallet passes for every booking
- Real-time QR check-in scanner with multi-admin support
- LinkedIn verified organizer badges
- AI venue enrichment & suggestions
- Advanced analytics dashboards
- Custom branding on your booking page
ClassPass
Marketplace • Discovery • Commission-Based
- Large consumer marketplace (millions of users)
- Fills empty spots with new clients
- Strong brand awareness in fitness
- 40-60% commission on bookings (as of March 2026, subject to change)
- ClassPass controls your pricing, not you
- Clients are ClassPass customers, not yours
- Race to the bottom on class pricing
- No direct client relationships
ClassPass Rents You Clients.
Who's In Lets You Own Them.
ClassPass is a marketplace that sends you clients — but they're ClassPass's clients, not yours. ClassPass controls what you charge, takes 40-60% commission, and can redirect those clients to your competitor tomorrow.
Who's In Studio gives you direct client relationships. Clients book through your page, you set your prices, you keep their contact info, and you pay only 2.7% on paid bookings. No middleman, no commission trap.
💰 ClassPass takes 40-60% of every booking. Who's In Studio starts at $19/mo with only 2.7% on paid bookings — and you set your own prices.
What ClassPass Costs You (Beyond Commission)
- • 40-60% commission on every ClassPass booking
- • ClassPass sets your effective price, not you
- • Client loyalty is to ClassPass, not your studio
- • No direct communication with ClassPass clients
- • Clients hop between studios for the cheapest credits
- • Revenue is unpredictable — depends on ClassPass algorithm
- • Your brand is buried inside the ClassPass app
- • ClassPass can change terms at any time
Who's In Studio: Direct Bookings, Your Rules
- Direct client bookings — no marketplace middleman
- You set every price — classes, packs, memberships
- Full client contact info — email, phone, WhatsApp
- Your brand front and center on your booking page
- Automatic waitlists with WhatsApp notifications
- Instructor profiles with public booking pages
- Apple & Google Wallet passes issued automatically on booking
- Real-time QR check-in scanner with multi-admin support
- LinkedIn verified organizer badges for instant trust
- AI venue enrichment & suggestions for richer listings
- Advanced analytics dashboards — revenue, retention, attendance
- Custom branding — logo, colors, and domain on your booking page
Feature-by-Feature Comparison
| Feature | Who's In | ClassPass |
|---|---|---|
| Monthly Subscription | From $19/mo (Starter) | Free for studios (commission model) |
| Commission per Booking | 2.7% flat on paid | 40-60% per ClassPass booking |
| Who Sets Pricing | You — always | ClassPass controls credit pricing |
| Client Ownership | You own all client data | ClassPass owns the relationship |
| Direct Client Contact | Full — email, phone, WhatsApp | Limited — through ClassPass only |
| Custom Branding | Logo, colors, custom domain | ClassPass brand dominates |
| Class Scheduling | Full multi-room scheduling (included) | Via ClassPass calendar sync |
| Waitlist Management | Included + WhatsApp alerts | Basic waitlist |
| Instructor Profiles | Included — public pages | No — studio-level only |
| Client Discovery | Organic — your marketing | ClassPass marketplace |
| QR Check-In | Real-time scanner, multi-admin | No |
| Wallet Passes | Apple & Google Wallet (auto-issued) | No |
| LinkedIn Badges | Verified organizer badges | No |
| AI Venue Enrichment | AI suggestions & enrichment | No |
| Booking Window Config | Included — fully configurable | Limited |
| Cancellation Policies | Included — configurable | ClassPass sets late-cancel rules |
| Memberships & Class Packs | Included | No — credit system only |
| WhatsApp Sharing | Native | No |
| Recurring Classes | Included | Via calendar integration |
| Payment Processing | Stripe (2.7%) | ClassPass handles payments |
| Analytics & Reporting | Advanced dashboards — revenue, retention, attendance | ClassPass partner dashboard only |
| WebMCP API | Full AI agent API (WebMCP) | No |
| Marketing Tools | WhatsApp + shareable links | ClassPass handles marketing |
| Revenue Predictability | You control everything | Depends on ClassPass algorithm |
Who's In is Perfect For
Yoga Studios
Own your community instead of renting them from ClassPass
Pilates Studios
Set reformer class prices that reflect your value
Dance Studios
Build direct relationships with your dancers
Martial Arts Schools
Membership-based models without commission drain
CrossFit Boxes
Direct bookings for WODs and specialty classes
Wellness Studios
Keep full revenue from sound baths and workshops
Need new client discovery from a massive marketplace? ClassPass does that. Need to own your client relationships and keep your revenue? That's Who's In Studio.
Why Studio Owners Quit ClassPass
"ClassPass was sending us clients at $4 a visit for classes we normally charge $25. We switched to Who's In and now every booking is direct — our revenue tripled in three months."
Michelle T.
Yoga Studio Owner
"I was addicted to ClassPass fills but realized those clients never became regulars. With Who's In, I share my booking page on WhatsApp and get clients who actually come back."
James L.
CrossFit Box Owner
"The worst part of ClassPass was having zero control over my pricing. Who's In lets me price my reformer classes what they're worth. And I keep 97.3% of every booking."
Anna S.
Pilates Studio Manager
Frequently Asked Questions
Is Who's In Studio a good ClassPass alternative?▼
Yes, but they serve different purposes. ClassPass is a marketplace that sends you new clients at a steep commission (40-60%). Who's In Studio is a direct booking platform starting at $19/mo where clients book directly with you, you set your own prices, and you only pay 2.7% on paid bookings. Many studios use Who's In as their primary booking system while reducing ClassPass dependency.
How much does ClassPass cost studios vs Who's In Studio?▼
ClassPass takes 40-60% commission on every booking made through their platform — you don't pay a monthly fee, but the per-booking cost is very high. Who's In Studio starts at $19/mo (Starter) or $49/mo (Growth) and charges only 2.7% on paid class bookings. (ClassPass commission rates as of March 2026, subject to change.)
Will I lose clients if I leave ClassPass?▼
ClassPass clients are ClassPass customers first — they follow the cheapest credits, not specific studios. By building direct relationships through Who's In Studio (with WhatsApp sharing, your own booking page, and no account required for clients), you build a loyal community that books with you directly. Many studios find their revenue increases after reducing ClassPass dependency.
Can I use Who's In Studio and ClassPass together?▼
Absolutely. Many studios keep a limited ClassPass presence for discovery while using Who's In Studio as their primary direct booking system. Over time, you can convert ClassPass visitors into direct clients by sharing your Who's In booking link.
Does Who's In Studio help me get new clients like ClassPass does?▼
Who's In Studio is not a marketplace — it doesn't have a consumer app for discovery. Instead, it gives you powerful sharing tools (WhatsApp, direct links, QR codes) and SEO-friendly studio pages to attract clients organically. The tradeoff: no marketplace traffic, but you keep 97.3% of every booking instead of 40-60%.
Can my clients book without creating an account?▼
Yes. Unlike ClassPass where clients must have a ClassPass membership, Who's In Studio lets anyone book by simply tapping your booking link — no app download, no account creation. This dramatically reduces booking friction.
How do I set pricing on Who's In Studio?▼
You have full control. Set individual class prices, create class packs (e.g., 10-class bundles), or offer memberships (unlimited or limited visits). You decide every price — Who's In never controls or overrides your pricing. Plans start at $19/mo (Starter) with a 2.7% fee on paid transactions.
Start free, scale when you're ready
RSVP link, automatic waitlists, reminders, QR check-in, calendar sync
WhatsApp sharing, CSV export, capacity limits, guest notes, cover images
Stripe payments, recurring events, memberships, surveys, analytics
Every feature works the moment you turn it on. No configuration required.
Every new account gets all features unlocked forever — no credit card needed, no trials, no upgrades.
Stop Giving Away 40-60% of Every Booking
Own your clients and your revenue with Who's In Studio — from $19/mo.
No commission trap • No middleman • From $19/mo + 2.7% on paid bookings · All features included
