Sponsor Prospectus Template
A battle-tested template that closes sponsors. Tier structure, ROI metrics, and lead capture positioning — fully customizable for your event.
Sample Tier Structure
Customize these tiers to match your event's value proposition and audience size
- Logo on event website
- Logo on conference materials
- 2 complimentary tickets
- Social media mention
- Everything in Bronze
- Exhibitor booth (6x6)
- Lead capture via QR badge scans
- 5 complimentary tickets
- Logo on stage backdrop
- Everything in Silver
- Sponsored breakout session (30 min)
- Premium booth location
- 10 complimentary tickets
- Email blast to all attendees
- Attendee app push notification
- Everything in Gold
- Keynote naming rights
- Lanyard or badge branding
- VIP dinner sponsorship
- Unlimited tickets
- Real-time ROI dashboard access
- Post-event sponsor report
ROI Metrics That Close Sponsors
Show sponsors exactly what they get for their investment
Lead Capture
QR badge scans give sponsors an exact count of qualified leads who visited their booth or attended their session.
Session Analytics
Attendance numbers, dwell time, and engagement scores for any sponsored session or activation.
Brand Impressions
Logo views across event website, app, badges, signage, and digital materials — quantified for the post-event report.
NPS & Recall
Post-event survey includes sponsor brand recall questions. Share the data directly with sponsors.
Revenue Attribution
Track promo codes and UTM links from each sponsor to measure direct revenue generated by their audience.
Sponsor Dashboard
Sponsors access real-time data during the event. No waiting for a post-event report — they see ROI live.
Get the Full Editable Template
12-page Word + PDF format. Includes cover page, about-us section, four tier tables, ROI metrics page, and sponsor booking form.
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Frequently Asked Questions
What should a sponsor prospectus include?▼
A strong prospectus has five sections: (1) event overview — audience size, demographics, format; (2) tier structure — Bronze/Silver/Gold/Platinum with clear deliverables; (3) ROI metrics — lead capture numbers, session attendance, logo impressions; (4) testimonials from past sponsors; and (5) a simple one-page booking form. Keep the whole document under 12 pages.
How do I price sponsorship tiers?▼
Start from the value you can deliver, not what you think sponsors will pay. Calculate the cost-per-lead based on expected attendance. Typical conference tier ranges: Bronze $500-2K, Silver $2K-5K, Gold $5K-15K, Platinum $15K+. Add exclusive premium packages (keynote naming rights, lanyards, badge sponsor) at 1.5-2x your Gold rate.
What ROI metrics do sponsors care about most?▼
Lead capture volume is the #1 metric for most sponsors. Follow with: badge scan data (QR check-ins), session attendance for sponsored tracks, logo impressions across digital and print, social media reach, and post-event survey brand recall scores. Who's In Conference provides all these metrics in real-time sponsor dashboards.
When should I send the sponsor prospectus?▼
Send it 8-10 months before the event. Corporate budgets are set annually, so Q4 outreach for the following year works well. For smaller companies, 6 months is fine. Never send a prospectus less than 4 months before the event — sponsors need time for internal approvals.
How do I differentiate my event for sponsors?▼
Highlight what makes your audience valuable and targeted. A general audience of 1,000 is worth less to a sponsor than 200 senior decision-makers in their vertical. Lead with audience quality data, previous sponsor testimonials, and any exclusive activations (branded lounges, sponsored sessions, app notifications to all attendees).
Can I manage sponsor deliverables inside Who's In?▼
Yes. Who's In Conference includes a sponsor portal where each sponsor sees their deliverables, tracks fulfilment status, and accesses real-time lead data from badge scans. After the event, automatic sponsor ROI reports are generated and sent.
Manage Sponsors Inside Who's In
Sponsor portals, real-time lead data, badge scan analytics, and automated post-event ROI reports — all included.
Starter $49/mo · Pro $149/mo · 2.7% on paid tickets
