Conference Sponsorship Strategy: How to Land and Keep Sponsors

· By Craig Pollard
Conference Sponsorship Strategy: How to Land and Keep Sponsors

How to build a conference sponsorship programme.

In this post

Complete guide to conference sponsorship: building tier structures, pricing packages correctly, writing compelling prospectuses, managing sponsor relationships, delivering measurable ROI, and retaining sponsors year over year.

Organise your conference on Who's In

Who's In Conference handles multi-day events, tiered tickets (Early Bird, Standard, VIP), custom badges with QR codes, speaker management, sponsor tiers, attendee agenda portals, and multi-admin team collaboration — from $40.83/mo when billed annually. Built for tech conferences, academic symposia, trade shows, and community summits.

See the Conference product page or compare against Whova, Cvent, and Bizzabo.

Pricing at a glance

Compare against Eventbrite (3.7% + $1.79/ticket), Luma (7%), Mindbody ($139/mo), Cvent ($5,000+/yr) on our pricing page.

Related reading on Who's In

Start with Who's In in 90 seconds

Create your first event, club, studio, or conference for free at whos-in.app/signup — no app download, no credit card required. Share a link and your guests RSVP in one tap.

About the Author

Craig Pollard

Craig Pollard is the founder of Who's In and a former Apple team lead (12 years). He writes about event technology, community building, and the future of AI-powered event discovery. Board advisor, investor, and non-executive director in technology and sports.

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Frequently Asked Questions

What does "Conference Sponsorship Strategy: How to Land and Keep Sponsors" cover?

How to build a conference sponsorship programme.

What does Who's In cost compared to other platforms?

Who's In Events is free for free events. The only cost on Events is 2.7% flat on paid ticket sales. Compare that to Eventbrite (3.7% + $1.79/ticket) or Meetup ($22-35/month). Studio ($15.83/mo), Clubs ($8.25/mo), and Conference ($40.83/mo) are paid products. Most community events are free and pay nothing.

How do I get started with Who's In

Sign up for free at whos-in.app, create your first event in under 2 minutes, and share the link via WhatsApp, email, or social media. No app download required for your guests — they RSVP via the mobile-optimised web link.