Conference Sponsorship Strategy: How to Land and Keep Sponsors

· By Craig Pollard
Conference Sponsorship Strategy: How to Land and Keep Sponsors
Complete guide to conference sponsorship: building tier structures, pricing packages correctly, writing compelling prospectuses, managing sponsor relationships, delivering measurable ROI, and retaining sponsors year over year.

About the Author

Craig Pollard

Craig Pollard is the founder of Who's In? and a former Apple team lead (12 years). He writes about event technology, community building, and the future of AI-powered event discovery. Board advisor, investor, and non-executive director in technology and sports.

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Frequently Asked Questions

What does "Conference Sponsorship Strategy: How to Land and Keep Sponsors" cover?

How to build a conference sponsorship programme. Tier structure, pricing, prospectus writing, relationship management, and retaining sponsors year over year.

What does Who's In? cost compared to other platforms?

Who's In? is completely free — all features, no subscriptions. The only cost is a 2.7% flat fee on paid ticket sales. Compare that to Eventbrite (3.7% + $1.79/ticket) or Meetup ($22-35/month). Most community events are free and pay nothing.

How do I get started with Who's In?

Sign up for free at whos-in.app, create your first event in under 2 minutes, and share the link via WhatsApp, email, or social media. No app download required for your guests — they RSVP via the mobile-optimised web link.