Event No-Show Cost Calculator
See exactly how much empty seats are costing your events — and how automated reminders can fix it.
No-shows are the hidden cost of every event. Whether you run yoga classes, corporate workshops, or community meetups, empty seats mean wasted money — on catering, materials, venue space, and lost revenue from people who could have attended.
The average no-show rate varies dramatically by event type: free community events see 40–60% drop-off, fitness classes average 15–25%, and even paid conferences lose 10–15% of confirmed attendees. Across all these scenarios, the financial impact adds up fast — often into thousands of dollars per year.
Use the calculator below to estimate your specific cost. Select your event type, adjust the numbers, and see both your current losses and what you could save with automated reminder and waitlist systems.
What type of event do you run?
Defaults based on WellnessLiving industry data, 2024
Your No-Show Impact
4.0
no-shows per event
$100
wasted per event
$26,000
wasted per year
20% 14.2%
no-show rate (-29% rel.)
$7,540
saved per year
$7,540
saved per year with automated reminders
)Industry Benchmark
Your no-show rate of 20% is at the industry average of 20% for yoga / fitness events.
Industry average: The average yoga / fitness event sees a 20% no-show rate.(WellnessLiving industry data, 2024)
Reminder effectiveness: A systematic review of 29 studies found that automated reminders reduce no-shows by approximately 29% on average (relative reduction).(PMC systematic review, 2009)
Waitlist impact: Well-managed waitlists can recover 50–85% of cancelled spots, depending on lead time and demand.
How Who's In Reduces No-Shows
Automated Reminders
Email and push reminders at the right time. Studies show this alone reduces no-shows by 29–38%.
Waitlist Backfill
When someone cancels, the next person on the waitlist automatically gets offered the spot.
Confirmation Tracking
Know who has confirmed, who is tentative, and who has gone quiet — so you can follow up.
Frequently Asked Questions
Want the full story behind these numbers?
Read: The True Cost of Event No-ShowsGet the Free No-Show Playbook
Proven strategies to reduce no-shows, fill waitlists, and stop losing money on empty seats.
- Industry-specific no-show benchmarks
- Reminder timing templates that work
- Waitlist management best practices
- Real examples from organisers like you
No credit card required · All Pro features free forever
Stop Losing Money to Empty Seats
Create a free event in 30 seconds. Automated reminders and waitlists included.
