Studio Management Software for the USA
America's boutique fitness boom is real — and Who's In Studio gives independent operators the tools to compete without the Mindbody price tag. Starting from $19/mo.
The US boutique fitness market is the world's largest, with over 40,000 independent yoga, Pilates, and fitness studios competing for client loyalty. Who's In Studio gives American operators the technology edge — branded portals, Apple Wallet passes, instructor profiles, and analytics — at a fraction of legacy platform costs.
Built for the USA studio operators
Every feature your studio needs — from day-one scheduling to advanced analytics — in one platform.
Full Studio Scheduling
Manage your entire class timetable — recurring classes, specialty workshops, and private training — from one drag-and-drop calendar.
Instructor Profiles
In boutique fitness, instructors ARE the brand. Give each teacher a public profile, bookable schedule, and client ratings.
Branded Client Portal
Your studio's name, colours, and domain on a mobile-first booking page. Clients add it to their iPhone home screen like a native app.
Apple & Google Wallet Passes
Issue class packs your US clients store in their Apple Wallet. Tap to check in — no QR code scanning needed.
QR Check-In
Clients scan at arrival. Attendance auto-logged. No clipboard, no guesswork at your 6am class.
Business Analytics
Revenue per class, instructor utilisation, and membership churn — all in your analytics dashboard. Run your studio like a business.
Simple, transparent pricing
- Multi-room scheduling
- Instructor profiles
- QR check-in
- Client self-booking portal
- Automatic waitlists
- Basic analytics
- Everything in Starter
- Custom domain + branding
- Apple & Google Wallet passes
- Advanced revenue analytics
- 0% platform markup option
- Priority support
2.7% fee on paid bookings · 0% markup available with your own Stripe account
Studio software by city in USA
Find city-specific guides and local pricing information.
"We run four yoga studios across the Bay Area. Who's In Studio replaced Mindbody at a fraction of the cost and our clients actually prefer the simpler booking experience."
Top venues for studio classes in the USA
Real locations where USA studio owners host classes, workshops, and retreats.
Griffith Park, Los Angeles
Outdoor park · 25-50 per class
Expansive green space with flat meadows near the Observatory; a hotspot for outdoor yoga, HIIT, and boot camp classes.
Y7 Studio District, Brooklyn
Studio district · 30-45 per class
Williamsburg and DUMBO are home to a dense cluster of boutique studios spanning hot yoga, cycling, and barre.
WeWork Labs, Austin
Co-working space · 15-20 per class
Flexible event rooms in downtown Austin used by wellness entrepreneurs for pop-up breathwork and meditation sessions.
Venice Beach Recreation Center
Beach front · 30-60 per class
Beachside fitness institution with outdoor courts and grassy areas; iconic for outdoor group fitness and acro-yoga.
The Riveter, Seattle
Co-working space · 20-30 per class
Community-focused co-working space with event areas used for lunchtime Pilates and after-work stretch classes.
Chicago Park District Fieldhouses
Community centre · 50+ for workshops
City-run venues across Chicago offering affordable hall hire for independent fitness instructors and dance teachers.
Studio seasons in the USA
New Year Surge
January is the biggest month for US studios. ClassPass partnerships spike, intro offers convert well, and New Year resolution marketing drives 40-50% more sign-ups than the annual average.
Spring Fitness & Wedding Season
Outdoor classes ramp up as weather improves. Pre-wedding fitness packages perform strongly. Memorial Day weekend is a good time for retreat-style workshops.
Summer Shift
Indoor attendance dips in hot states. Studios pivot to early-morning outdoor sessions and rooftop classes. July 4th and Labor Day create pop-up event windows.
Fall Reset & Holiday Push
Back-to-school season brings parents back to studios. Black Friday membership deals are now standard. Holiday-themed workshops (Thanksgiving gratitude yoga, NYE dance parties) close out the year.
USA studio spotlight
Marcus D.
Austin Spin Collective · 520 members
Marcus left a big-box gym chain to open an independent spin studio in East Austin. He started with 12 bikes in a converted warehouse and grew to 200+ weekly riders within a year, relying on Who's In Studio for class scheduling, waitlists, and ride-pack sales.
"Ride packs stored in Apple Wallet were a game-changer — clients tap to check in and I never have to chase payments."
Frequently asked questions
How does Who's In Studio compare to Mindbody for US studios?
Mindbody charges $139–$599/mo with feature paywalls. Who's In Studio starts at $19/mo with all core features included. The average US studio switching from Mindbody saves $150–$400/mo.
Does Who's In Studio work for small and large US studios?
Yes. Studio Starter ($19/mo) is ideal for solo instructors and small studios. Studio Growth ($49/mo) adds advanced analytics and custom branding for multi-location operators.
What payment methods do US clients prefer?
Stripe processes all major US cards plus Apple Pay and Google Pay. Class packs, drop-ins, and recurring memberships are all supported with automatic billing.
Can I run both class scheduling and private training bookings?
Yes. Group classes and private sessions are managed from the same calendar. Set different pricing, duration, and capacity for each session type.
Is there a free trial for US studios?
Yes. Who's In Studio offers a 14-day free trial with full access to all Growth features. No credit card required to start.
Ready to grow your USA studio?
Start your 14-day free trial. No credit card required. Setup in 30 minutes.
