Studio Management Software for New York City
From Brooklyn barre studios to Manhattan Pilates lofts — manage your schedule, instructors, and memberships without the SaaS bloat. Starting from $19/mo.
New York's boutique fitness boom shows no signs of slowing. Brooklyn's independent yoga studios and Manhattan's Pilates boutiques compete on brand, experience, and seamless digital touchpoints. Who's In Studio gives NYC operators the tools to deliver a polished client experience — from online booking to Wallet passes — at a fraction of what legacy platforms charge.
Everything your New York studio needs
From day-one scheduling to enterprise-grade analytics — all in one platform designed for independent studio operators.
Multi-Room Scheduling
Manage your Brooklyn ground floor and Manhattan pop-up simultaneously. Drag-and-drop recurring classes, private sessions, and workshops.
Instructor Profiles
Clients browse instructor bios and specialties before booking. Build instructor loyalty in a city where teachers are the brand.
Branded Client Portal
A booking page that looks like your studio, not generic software. Custom logo, colours, and domain for your NYC brand.
Apple & Google Wallet Passes
Issue class passes your NYC clients add to their Wallet in one tap. Perfect for the fast-moving New Yorker lifestyle.
QR Check-In
Clients scan at the door. Attendance tracked automatically. Keep your Williamsburg studio check-in line moving.
Revenue Analytics
Track revenue per class, instructor utilisation, and membership churn. Know exactly which classes to add at your NYC studio.
Simple pricing for New York studios
- Multi-room scheduling
- Instructor profiles
- QR check-in
- Client self-booking portal
- Automatic waitlists
- Basic analytics
- Everything in Starter
- Custom domain + branding
- Apple & Google Wallet passes
- Advanced revenue analytics
- 0% platform markup option
- Priority support
"We replaced ClassPass and Mindbody with Who's In Studio at our Williamsburg Pilates studio. Setup took a weekend and we saved $340/mo. Our clients love the Wallet passes."
Top venues for studio classes in New York
Real New York locations where studio owners host classes, workshops, and retreats.
Prospect Park Long Meadow, Brooklyn
Outdoor park · 30-50 per class
Expansive flat lawn near Grand Army Plaza — Brooklyn's most popular spot for outdoor yoga and bootcamps.
Mark Morris Dance Center, Fort Greene
Community centre · 40-60 per class
Purpose-built dance studios in the Fort Greene cultural district with sprung Harlequin floors.
Dumbo Archway, Brooklyn
Waterfront · 20-40 per class
Covered archway space under the Manhattan Bridge with East River views — hosts pop-up fitness events.
Chelsea Piers Fitness, Chelsea
Studio district · 50+ for workshops
Massive waterfront sports complex on the Hudson River with dedicated studio and event space.
Brooklyn Grange Rooftop Farm, Navy Yard
Rooftop space · 20-30 per class
Urban rooftop farm hosting sunrise yoga with panoramic Manhattan skyline views from the Navy Yard.
Gibney Dance, Manhattan
Studio district · 30-50 per class
Acclaimed dance and movement centre in the Flatiron district with multiple rehearsal studios available for hire.
Studio seasons in New York
Winter Hustle
NYC's resolution season is intense — studios see 30-40% membership spikes in January. Heated yoga and indoor cycling dominate. Blizzard days actually boost online class bookings.
Outdoor Awakening
Central Park, Prospect Park, and rooftop venues open up for outdoor classes. Spring marathon training drives running club memberships. Studios launch "summer body" class packs.
Hamptons Exodus
Manhattan studios dip as regulars head to the Hamptons or upstate. Smart operators run pop-ups in the Rockaways and offer vacation freeze-and-return deals to retain members.
Fall Comeback & Holiday Sales
Labor Day triggers a massive re-enrollment wave. Studios push Black Friday and holiday gift card bundles. December corporate wellness bookings spike for end-of-year team events.
New York studio spotlight
Marcus Chen
BK Strength Collective · 380 members
Marcus left his Wall Street career in 2022 to open a garage gym in Bushwick. He scaled from 12 members training in a converted warehouse to a 380-person community with two Brooklyn locations and a waiting list for his Saturday morning "Grit & Grind" sessions.
"My members don't want a gym app — they want to tap a link, see the schedule, and book in 10 seconds flat."
Frequently asked questions
How does Who's In Studio compare to Mindbody for NYC studios?
Mindbody charges $139–$599/mo with complex pricing tiers. Who's In Studio starts at $19/mo with all core booking, scheduling, and client management features included. NYC operators routinely save $150–$400/mo by switching.
Can I run a Manhattan studio and a Brooklyn location from one account?
Yes. Multi-location support is built in. Each location has its own schedule, instructor roster, and capacity settings — all manageable from a single dashboard.
What payment options do NYC clients expect?
Who's In Studio supports drop-ins, class packs (5, 10, 20 class), and recurring monthly memberships via Stripe. Apple Pay and Google Pay are supported for one-tap checkout — essential for New York's mobile-first clients.
Is there a fee on paid bookings?
A flat 2.7% processing fee applies to paid bookings. If you connect your own Stripe account, you can opt for 0% platform markup — you only pay Stripe's standard rate.
Can I give my NYC instructors their own login to manage their schedule?
Yes. Each instructor gets a portal to view their schedule, manage class registrations, and see client attendance. Studio owners control what each instructor can see and edit.
Ready to power your New York studio?
Start your 14-day free trial. No credit card required. Setup in 30 minutes.
