Selling Tickets for Recurring Classes and Pop-Up Events: The Repeat-Revenue Playbook

· By Craig Pollard
Selling Tickets for Recurring Classes and Pop-Up Events: The Repeat-Revenue Playbook

Set an event to repeat and every session sells its own tickets — attendees rebook in one tap. The repeat-revenue playbook for classes and pop-ups. 2.7% flat, no subscription.

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Set your event to repeat weekly or monthly and each instance sells its own tickets automatically — attendees rebook in one tap, no accounts. A weekly class of 10 at $15 grosses $7,800/year; total platform cost on Who's In is $210.60 (2.7%) vs $1,219.40 on Eventbrite (3.7% + $1.79 across 520 tickets) vs $1,188+ for studio software. The post covers when per-session tickets beat memberships, pop-up mechanics (short sales windows, QR posters, waitlist auto-promotion), and using waitlist depth as your pricing signal.

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Who's In Events is free forever — unlimited events, RSVPs, waitlists, recurring events, QR check-in, automated reminders, and Stripe payments at a flat 2.7% on paid tickets (no per-ticket fee, no monthly fee). No signup required for your guests.

See the Events product page or compare against Eventbrite, Luma, Partiful, and Meetup.

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About the Author

Craig Pollard

Craig Pollard is the founder of Who's In and a former Apple team lead (12 years). He writes about event technology, community building, and the future of AI-powered event discovery. Board advisor, investor, and non-executive director in technology and sports.

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Frequently Asked Questions

Can people buy multiple sessions at once?

Attendees rebook each session in one tap — their details carry over, no account needed. For bundled multi-session passes and class packs, that's Who's In Studio territory (from $15.83/mo billed annually).

What happens if I cancel one instance of a recurring series?

Cancel the instance and refund everyone in one click each — the 2.7% platform fee is automatically refunded along with the ticket price. The rest of the series is untouched.

When should I switch from tickets to memberships?

When the same 15+ people pay you every week, a membership (Who's In Clubs, from $8.25/mo billed annually) smooths your income and their commitment. Variable, casual crowds stay better served by per-session tickets.

How do pop-ups sell tickets from a physical location?

Print the event QR code on a poster — passers-by scan, pay by Apple Pay or Google Pay in seconds, and the ticket lands in their phone wallet. The capacity cap plus waitlist handles the rush honestly.