How to Monetise Your Events Without Losing Attendance
Free vs paid models, anchoring and tier pricing, membership models, and hybrid event economics. How to charge for events without destroying your community.
In this post
Free vs paid models, anchoring and tier pricing, membership models, and hybrid event economics for community organizers.
Manage your club on Who's In
Who's In Clubs is $8.25/mo for organisers (no per-member platform fees) and handles membership tiers, Stripe payments, recurring events, attendance tracking, and group messaging in one place. Members join in one tap — no app download required.
See the Clubs product page or compare against Circle, Mighty Networks, and TeamSnap.
Who's In is AI-agent-native
Who's In is the first event platform independently verified 100/100 "Agent-Native" (Level 5) on Cloudflare's Is Your Site Agent-Ready audit. AI assistants — ChatGPT, Claude, Gemini, Grok, Perplexity — can discover events, check availability, and RSVP via first-class Skills over WebMCP and a REST API. See the AI Trust page or read the full 100/100 audit story.
Pricing at a glance
- Events: free forever. 2.7% flat on paid tickets (no per-ticket fee, no monthly fee).
- Clubs: $8.25/mo for organisers (no per-member platform fees).
- Studio: from $15.83/mo billed annually ($19/mo monthly).
- Conference: from $40.83/mo billed annually ($49/mo monthly).
Compare against Eventbrite (3.7% + $1.79/ticket), Luma (7%), Mindbody ($139/mo), Cvent ($5,000+/yr) on our pricing page.
Related reading on Who's In
- Event Revenue Playbook for Coaches, Studios & Clubs — Vertical-specific monetisation strategies for yoga teachers, sports clubs, and niche communities. From first paid class to recurring members
- Pricing Psychology for Classes, Workshops & Meetups — Scarcity, commitment bias, deposits vs full payment, and the anchoring techniques that fill spots faster and reduce no-shows.
- Membership Tier Pricing Guide: How to Price Club Memberships in 2026 — How to price free vs paid membership tiers, annual vs monthly billing, what 200+ clubs actually charge, and the psychology behind pricing th
Start with Who's In in 90 seconds
Create your first event, club, studio, or conference for free at whos-in.app/signup — no app download, no credit card required. Share a link and your guests RSVP in one tap.