Studio Analytics Dashboard Guide: Revenue, Utilisation, LTV & No-Shows

· By Craig Pollard
Studio Analytics Dashboard Guide: Revenue, Utilisation, LTV & No-Shows
The 6 essential studio analytics metrics: revenue per class, class utilisation rate, client lifetime value, no-show rate, monthly active clients, and booking-to-visit rate. With formulas, benchmarks, and how to act on each metric.

About the Author

Craig Pollard

Craig Pollard is the founder of Who's In? and a former Apple team lead (12 years). He writes about event technology, community building, and the future of AI-powered event discovery. Board advisor, investor, and non-executive director in technology and sports.

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Frequently Asked Questions

What does "Studio Analytics Dashboard Guide: Revenue, Utilisation, LTV & No-Shows" cover?

Use studio analytics to grow revenue. Covers the 6 key metrics: revenue per class, class utilisation rate, client LTV, no-show trends, monthly active clients, and booking-to-visit rate.

Who is Who's In? designed for?

Who's In? is built for community organisers, fitness instructors, yoga teachers, running clubs, book groups, and anyone who runs regular events. It handles RSVPs, waitlists, recurring events, memberships, and payments — all for free.

How do I get started with Who's In?

Sign up for free at whos-in.app, create your first event in under 2 minutes, and share the link via WhatsApp, email, or social media. No app download required for your guests — they RSVP via the mobile-optimised web link.