Studio Analytics Dashboard Guide
The 6 metrics every studio owner needs to track — and how to act on each one to increase revenue, fill classes, and reduce churn.
6 metrics that matter
Revenue per class
Monthly revenue ÷ classes run
Reveals your most and least profitable class formats. Segment by instructor and time slot to find optimisation opportunities.
Track weekly, act monthly
Class utilisation rate
Actual attendees ÷ class capacity × 100
The single most important scheduling metric. Under 50% = scheduling problem. Over 90% = opportunity to expand. Target: 65–80%.
65–80% is healthy
Client lifetime value (LTV)
Avg monthly spend × avg retention months
Justifies your client acquisition cost and tells you which channels deliver high-value clients. Review quarterly.
Track by acquisition channel
No-show rate
No-shows ÷ total bookings × 100
Track by class time, format, and instructor. Spikes in a specific slot indicate a solvable problem — time, instructor, or reminder gap.
Under 10% is excellent
Monthly active clients
Unique clients who attended at least 1 class
Your clearest growth metric. Rising MACu with stable revenue means you're under-pricing. Falling MACu is a retention alarm.
Should grow MoM
Booking-to-visit rate
Actual attendees ÷ bookings made × 100
Lower than 85% means your reminders or cancellation policy needs work. Combine with no-show rate to identify the problem layer.
Target 85%+
Analytics → action decision framework
| If you see... | It likely means... | Action to take |
|---|---|---|
| Utilisation under 50% | Class time or format mismatch | Move class to peak slot or replace format |
| No-show rate over 15% | Reminder gap or policy issue | Check your reminder and late-cancel settings |
| LTV declining | Retention problem after month 3 | Launch retention playbook tactics |
| Revenue per class flat | Not raising prices with costs | Review pricing vs cost base quarterly |
| MACu stagnant | Acquisition or referral gap | Launch bring-a-friend offer |
| Booking-to-visit under 80% | Reminder or cancellation flow broken | Audit your reminder email and cancellation flow |
The numbers behind these metrics, in your Who's In dashboard
Attendance and no-show rates, class popularity, peak times, MRR and ARR, cohort retention and a monthly revenue forecast are included on every Studio plan. Growth differs only in having no member cap.
“Oui, c'était parfait pour mon studio à Lyon, et le rapport qualité-prix est excellent. Merci.”
Studio analytics FAQs
What analytics does a fitness studio actually need?
The five essential metrics: revenue per class (tells you profitability), class utilisation rate (tells you scheduling efficiency), client LTV (tells you acquisition ROI), no-show rate (tells you retention health), and monthly active clients (tells you growth). Everything else is nice-to-have.
How do I calculate revenue per class for my studio?
Revenue per class = total monthly revenue ÷ number of classes run. Segment by class type and instructor to find your highest-value formats. A HIIT class that runs 85% full at $22/student outperforms a yoga class that runs 50% full at $18/student even if yoga has more weekly slots.
What's a good class utilisation rate for a yoga or pilates studio?
Target 65–80% average utilisation across all classes. Under 50% indicates scheduling or marketing problems. Over 90% consistently means you're leaving revenue on the table — you should be adding classes or raising prices.
How do I calculate client LTV for my studio?
LTV = average monthly spend × average retention months. If your average client spends $80/month and stays 9 months, LTV = $720. Track LTV by acquisition channel (referral, Instagram, Google) to understand which channels deliver the highest-value clients.
How should I use no-show trend data?
Track no-show rates by class time, format, and instructor. If 7am Monday classes have a 25% no-show rate while 6pm Thursday classes are at 8%, the problem is likely the time slot rather than the format. Test moving the class before changing anything else.
Does Who's In Studio include an analytics dashboard?
Yes, on every Studio plan. It covers attendance and no-show rates, class popularity and peak times, a revenue dashboard with a run-rate forecast for the month, MRR and ARR over time, cohort retention, your signup funnel, why members cancel, and instructor pay owed. Revenue per class and LTV are easy to work out from those numbers using the formulas on this page.
Related guides
Scheduling Best Practices
Use utilisation data to optimise your schedule.
Reduce No-Shows
Act on your no-show trend data.
Retention Playbook
Improve LTV with 10 retention tactics.
Class Pricing Calculator
Use revenue data to price correctly.
Multi-Room Management
Per-room revenue attribution guide.
Who's In Studio
Full analytics dashboard from $19/mo.