Four LinkedIn Integrations. Zero Friction.
Sign in with your professional identity. Share events to your feed with native API posting. Publish full LinkedIn Events with two-way registration sync. Display verified identity badges to build attendee trust. All built into Who's In, all free.
LinkedIn is where professional communities live. It is where event organisers build their networks, where attendees discover professional development opportunities, and where the credibility of an event is often judged before anyone clicks RSVP. Yet most event platforms treat LinkedIn as an afterthought: a basic share button that opens a browser tab and hopes for the best.
Who's In takes a different approach. We have built four distinct LinkedIn integrations, each designed to solve a specific problem for event organisers. Together, they form the most comprehensive LinkedIn event integration available on any platform today.
Sign In with LinkedIn
The simplest of the four integrations, but arguably the one with the widest impact. One-tap sign-in using your LinkedIn professional identity eliminates the friction of creating yet another account password.
One-Tap Professional Login
Tap "Continue with LinkedIn" and you are authenticated immediately. No email verification step. No password to remember. LinkedIn handles the identity verification, and Who's In receives your name, profile photo, and email address.
Professional Identity Attached to Events
When you create or RSVP to events using LinkedIn sign-in, your professional identity is attached to your profile. Other attendees can see your name and headline, which builds trust and networking context before anyone arrives at the event.
No Separate Password Required
LinkedIn handles authentication through OAuth. Your LinkedIn password is never shared with Who's In. If you change your LinkedIn password, your Who's In login continues to work. It is the most secure way to sign in because the attack surface is reduced to a single identity provider you already trust.
Works Alongside Other Sign-In Methods
LinkedIn sign-in sits alongside Google and Apple sign-in options. If an attendee uses Google for their personal events and LinkedIn for professional ones, both paths lead to the same Who's In account. No data is duplicated.
Share to LinkedIn Feed
This is not a generic share button that opens a new tab. Who's In uses the LinkedIn API to post directly to your feed from within the app. The difference in quality and engagement is significant.
Native API Posting
When you share an event to LinkedIn from Who's In, the post is created through LinkedIn's official Share API. This means the post appears with a proper rich link preview: event title, description, date, location, and a direct link back to the RSVP page. No copy-pasting URLs into a browser tab.
Compose Your Own Commentary
Before the post goes live, you write your own commentary. Add context about why this event matters, tag relevant connections, or include a call-to-action. The event details are appended automatically as a rich link preview beneath your text.
Track Shares in Analytics
Every LinkedIn share is logged in your Who's In analytics. You can see how many times each event was shared to LinkedIn, and correlate sharing activity with RSVP growth. This helps you understand which events resonate with your professional network and which sharing strategies drive the most registrations.
Your Name
Event Organiser at Your Organisation
Excited to announce our next leadership workshop. Limited to 30 attendees to keep the discussion focused. Spots are filling quickly.
whos-in.app
Leadership Workshop: Q2 Planning
Thu 20 Mar 2026 at 18:00 -- RSVP now
LinkedIn Events
This is the deepest integration and the one that sets Who's In apart from other event platforms. You can publish a full LinkedIn Event directly from Who's In, with two-way synchronisation that keeps both platforms in lockstep.
How It Works
Create your event on Who's In
Set up your event as you normally would: title, description, date, location, capacity, and ticket pricing. Nothing changes about this step.
Toggle "Publish to LinkedIn"
In the event settings, enable the LinkedIn Events toggle. Select whether to publish to your personal profile or a Company Page you manage. Preview the LinkedIn Event listing before it goes live.
LinkedIn Event is created automatically
Who's In calls the LinkedIn Events API to create a native LinkedIn Event with your event details, branding, and a registration link pointing back to your Who's In event page.
Two-way sync keeps everything current
If you change the date, update the description, or adjust the capacity on Who's In, those changes propagate to the LinkedIn Event automatically. If someone registers through LinkedIn, that registration is pulled back into your Who's In attendee list.
Automatic Change Propagation
Update your event time on Who's In and the LinkedIn Event updates within minutes. No need to manually edit in two places. This eliminates the risk of attendees seeing outdated information on LinkedIn while the correct details live on your event page.
Registration Sync
When someone registers through the LinkedIn Event, their registration appears in your Who's In attendee list automatically. You manage all attendees in one place, regardless of whether they registered on Who's In directly, through LinkedIn, or through a shared link.
Unified Analytics
Your Who's In dashboard shows registration sources. See how many attendees came from LinkedIn versus direct links versus WhatsApp shares. This data helps you understand where your professional audience discovers your events and where to focus your promotion efforts.
LinkedIn Event Page Presence
Your event appears natively on LinkedIn. It shows up in LinkedIn search results, in attendees' calendars, and in event recommendations. This gives your event organic discovery through LinkedIn's own algorithm, reaching professionals who may not be in your immediate network.
Verified on LinkedIn: Trust Badges for Organisers
Over 100 million LinkedIn members have verified their identity or workplace through LinkedIn's Verified programme. Who's In now taps into this signal via the Verified on LinkedIn API, displaying trust badges on organiser profiles and event pages. When attendees see that an organiser has been identity-verified or workplace-verified by LinkedIn, they can register with greater confidence.
Identity Verification
LinkedIn verifies member identities through government-issued ID checks. When an organiser has completed this process, their Who's In profile and event pages show a "Verified on LinkedIn" badge — visible to all attendees, no login required.
Workplace Verification
LinkedIn confirms employment through company email verification. Organisers with workplace verification show that they are associated with the company they claim. This is especially valuable for corporate events, industry meetups, and professional networking.
Attendee Trust Signals
The verified badge appears on public event pages — attendees see it before they register. This reduces hesitation, particularly for events run by organisers that attendees haven't met before. Trust is shown, not claimed.
Automatic Daily Refresh
Verification status is checked and cached daily. If an organiser completes a new verification on LinkedIn, their Who's In badge updates within 24 hours. No manual action needed — the system stays current automatically.
Why LinkedIn Is an Exceptional Integration Partner
Building integrations with third-party platforms is hard. Authentication flows break. APIs change without notice. Documentation is sparse. Rate limits are opaque. We have integrated with many platforms over the years, and LinkedIn stands out as one of the best developer experiences we have encountered. That is worth acknowledging publicly.
Well-Documented, Developer-Friendly APIs
LinkedIn's API documentation is thorough and well-maintained. Endpoints are clearly described with request and response examples. Error messages are informative rather than cryptic. When something goes wrong, the error response tells you exactly what happened and how to fix it. This level of documentation quality is rarer than it should be in the industry.
Clear Scope Model
LinkedIn's OAuth scopes are granular and well-defined. When you connect your LinkedIn account to Who's In, you see exactly what permissions are being requested. We only ask for what we need: profile information for sign-in, posting permissions for feed sharing, and event management permissions for LinkedIn Events. There are no hidden scopes or broad access requests.
Self-Serve and Partner Programs
LinkedIn offers a self-serve developer programme for basic integrations like sign-in and feed sharing, which means any developer can get started immediately. For deeper integrations like LinkedIn Events, there is an approved partner programme with a clear application process. Who's In went through this approval process and was accepted, which is what enables the full event publishing and registration sync capabilities.
Fast Review and Approval
The partner review process was efficient and professional. LinkedIn's team provided clear feedback on our integration design, suggested improvements that genuinely made the user experience better, and approved our application within a reasonable timeframe. This kind of responsive developer relations makes it possible for smaller platforms like Who's In to build professional-grade integrations.
Who Benefits Most from LinkedIn Event Integration?
While any organiser can use these integrations, four groups see the highest return on adopting LinkedIn as a core part of their event workflow.
Corporate Event Planners
Internal and external corporate events benefit from LinkedIn's professional context. When you publish a company workshop or town hall to LinkedIn, employees and the people involved see it in a platform they already check daily. LinkedIn sign-in means attendees do not need to create a separate account, reducing friction for busy professionals.
- Company-wide workshops and training
- Client-facing seminars and webinars
- Team off-sites and strategy sessions
Professional Networking Communities
Networking groups, industry associations, and professional communities rely on LinkedIn as their primary discovery channel. Publishing events directly to LinkedIn means your community members find events where they already spend their time. The registration sync ensures you never lose track of attendees who signed up through LinkedIn rather than your direct link.
- Industry meetups and roundtables
- Professional development groups
- Alumni networks and associations
Conference and Meetup Organisers
Conferences and meetups need maximum visibility across channels. LinkedIn Events give your conference a presence on the platform where your target attendees are most likely to be active. The rich link preview in feed shares drives awareness, and the native event listing drives registrations from LinkedIn's discovery algorithms.
- Tech meetups and developer events
- Industry conferences and summits
- Panel discussions and fireside chats
L&D Managers Running Training Sessions
Learning and Development teams run training sessions that employees need to attend. LinkedIn sign-in simplifies access for participants, and LinkedIn Events integration means training sessions can be promoted through the same platform employees use for professional development. Attendance tracking feeds directly into your Who's In analytics for reporting to your team.
- Mandatory compliance training
- Skills workshops and lunch-and-learns
- Leadership development programmes
All Four Integrations at a Glance
Each integration solves a different problem. Together, they cover the full lifecycle of event promotion and management on LinkedIn.
| Integration | What It Does | Available On |
|---|---|---|
| Sign In | One-tap professional authentication via OAuth | All plans (free) |
| Share to Feed | Native API post with rich link preview and custom commentary | All plans (free) |
| LinkedIn Events | Full event publishing with two-way sync and registration pull | All plans (free) |
| Verified Badges | Display identity and workplace verification badges on event pages | All plans (free) |
Frequently Asked Questions
Do I need a LinkedIn Premium account to use these integrations?
No. Sign in with LinkedIn and Share to LinkedIn Feed work with any free LinkedIn account. The LinkedIn Events integration requires your organisation to be an approved LinkedIn Marketing Partner, which Who's In has already completed on your behalf. You simply connect your LinkedIn account and start publishing events.
Can I share events to my LinkedIn Company Page instead of my personal profile?
Yes. When sharing to your LinkedIn feed, you can choose between posting as yourself or posting as a Company Page you administer. This is useful for organisations that want event announcements to come from their official brand presence rather than an individual.
What happens to my LinkedIn Event if I cancel the event on Who's In
The two-way sync handles this automatically. If you cancel an event on Who's In, the corresponding LinkedIn Event is updated to reflect the cancellation. Registrants on LinkedIn receive a notification from LinkedIn that the event has been cancelled. No manual cleanup is needed.
Are there any additional fees for using the LinkedIn integrations?
No. All four LinkedIn integrations are included at no extra cost on every Who's In plan, including the free tier. LinkedIn does not charge for event publishing, feed sharing, or verification through their APIs, and Who's In passes that through without markup.
Connect Your Events to LinkedIn Today
Sign in with LinkedIn, share events to your feed, publish native LinkedIn Events with registration sync, and display verified identity badges. All four integrations are free on every Who's In plan.
Related Reading
Automating Event Management with APIs & Webhooks
Connect your events to Slack, Discord, CRM and more via webhooks.
Integrating Event Data with Slack, Discord & CRM
Step-by-step guides for piping event data into team tools.
Zapier / Make Automation Recipes for Event Organisers
Six ready-to-implement automation recipes for no-code event workflows.
Stripe Payment Integration Guide
Accept payments for your events with full Stripe Connect integration.
