Turn Your Events into a Revenue Stream
Stop running events as a hobby. Build a sustainable business with recurring revenue. Memberships, flexible pricing, low fees (2.7% Pro). Your events are worth paying for.
Sound familiar?
You're not alone. These are the challenges we hear every day.
Leaving money on the table
You run amazing events. People love them. But you're not charging anything. You could be building a full-time business instead of a hobby.
Eventbrite fees eating profits
Eventbrite takes 4-6% of your revenue. If you finally start charging, most of your revenue disappears into their fees. No way to build a business.
No membership system
You can't offer memberships, season passes, or VIP tiers. No way to create recurring revenue. No way to reward loyal attendees.
Building a Sustainable Event Business
From hobby events to a real revenue stream requires the right model, tools, and pricing
Paid Events
$15-50 per event
Each event is a revenue opportunity. $15 × 50 people × 4 events/month = $3000/month. Simple math. Real business.
Memberships
$20-100/month recurring
100 members × $20/month = $2000/month recurring. No more hunting for customers. Members come to every event automatically.
Hybrid Model
Members + VIP tier + sponsors
Best model: base memberships + VIP tier for premium events + sponsor revenue. Maximizes revenue from every angle simultaneously.
Build recurring revenue
From paid events to memberships to recurring revenue. Build a real business.
Set your pricing tiers
Standard ($15), Premium ($30), VIP ($50). Who's In supports flexible pricing for each event.
Create recurring events
Weekly or monthly events build predictable revenue. Recurring events = recurring customers = repeatable revenue model.
Build membership tiers (Pro)
Turn frequent attendees into members. Charge monthly membership. Get access to all events + exclusive perks.
Event organizers are building sustainable revenue streams
From hobbies to real businesses with memberships and recurring revenue
"I was running events as a hobby. With Who's In, I now have 200 members paying $20/month. That's a real business now—$4000/month recurring revenue."
"Multiple pricing tiers changed everything. Standard events at $15, Premium workshops at $50. My revenue per event tripled without the Eventbrite tax."
"The 2.7% fee vs Eventbrite's 5% saved me $2000 last year. Plus the membership tools let me build a real community business model."
Safe, secure & paid directly to you — not us.
Ticket revenue, deposits and donations from your paid event flow through Stripe Connect Standard — PCI-DSS Level 1, 3DS2 Strong Customer Authentication, Stripe Radar fraud protection. Card numbers never touch Who's In servers.
Funds are paid directly into your own Stripe account, which settles to your local bank on Stripe's standard schedule (typically T+2 banking days). We never hold your money. We cannot withdraw from your Stripe. You own the account, and you can disconnect any time.
- PCI-DSS Level 1 (highest tier)
- Funds to your Stripe, not ours
- 3DS2 SCA for UK & EU cards
- Stripe Radar fraud protection
- Automatic refunds & receipts
- 60+ payout countries, 135+ currencies
Powered by Stripe Connect
Every payment method your attendees already use
Stripe Connect gives your paid event checkout access to every major global and regional payment rail — automatically presented to each customer based on their device and country.
Cards
Visa, Mastercard, Amex, Discover, JCB, Diners, UnionPay.VisaWorldwide
MastercardWorldwide
AmexWorldwide
DiscoverWorldwide
JCBAsia
- UnionPayChina
DinersWorldwide
Digital Wallets
One-tap checkout — no card entry, highest conversion.Apple PayWorldwide
Google PayWorldwide
Link · by StripeWorldwide
- Amazon PayWorldwide
Revolut PayUK & EU
Samsung PayWorldwide
- MB WAYPortugal
Kakao PaySouth Korea
Naver PaySouth Korea
- PAYCOSouth Korea
Buy Now, Pay Later
Spread ticket cost across 3–4 installments. Higher AOV.KlarnaUK, EU, US, AU
Authenticated Bank Debit
Low-fee bank transfers with instant confirmation.- BancontactBelgium
- EPSAustria
Real-Time Payments
Instant QR-code and bank-to-bank rails.PixBrazil
Availability depends on your Stripe Connect country and the customer's location. Who's In charges a flat 2.7% platform fee on paid tickets — Stripe's standard processing fees apply on top (typically 1.5–2.9% + a small fixed amount per transaction, varies by country and payment method). Free events incur zero fees.
Who's In is a Stripe verified platform partner · Never see your card data · Flat 2.7% on paid tickets
Fees in plain English: the 2.7% is the Who's In platform fee, what we charge for the software. Stripe's standard processing fees apply on top (typically 1.5–2.9% + a small fixed amount per transaction, varies by country and payment method) and are paid directly to Stripe, not to us. See stripe.com/pricing for Stripe's authoritative rates. Free events incur zero fees.
Every feature enables event monetization
From pricing flexibility to memberships to low fees—built for sustainable revenue
Stripe payments (just 2.7% fee)
Eventbrite charges 4-6%. Who's In is just 2.7%. That's $2000+ saved annually for a mid-size organizer.
- 2.7% flat fee
- Lower than Eventbrite
- Higher profit margins
Membership tools
Create membership tiers with recurring billing. Members get exclusive access, discounts, and priority registration.
- Monthly/annual billing
- Access control by tier
- Exclusive member benefits
Recurring billing
Monthly memberships, season passes, annual subscriptions—all automated. Stripe handles everything.
- Automatic recurring charges
- Smart retry logic
- Subscription management
Revenue analytics
See revenue trends, membership churn, top events, and predictable MRR. Make data-driven decisions.
- MRR tracking
- Event-by-event revenue
- Membership metrics
Custom branding
White-label event pages with your logo, colors, and domain. Build your brand, not Eventbrite's.
- Custom domain
- Brand consistency
- Professional appearance
Multiple pricing tiers
Offer Standard, Premium, and VIP tiers for the same event. Some people pay more, you get more revenue.
- Flexible pricing per tier
- A/B test pricing
- Value extraction
Before vs. After Who's In
What building a revenue business looks like with and without the right tools
The difference between a hobby and a business is the business model. Who's In lets you implement every business model: paid events, memberships, multiple tiers, recurring revenue. You stop being a hobbyist and start being an entrepreneur.
All Features Included
Included free for all organisers
Pro is for organizers building a real business. 2.7% fees, memberships, recurring billing, analytics, and white-label branding. Everything you need to scale from hobby to sustainable income. Just free forever.
The Event Revenue Playbook
Complete monetization and business model guide
How do you transition from free events to paid? What business model actually works? How do you build recurring revenue? Read our guide to building a sustainable event business.
Paid events, memberships, hybrid models, and how to stack them
From $0 to $4000/month MRR. Real numbers. Real strategies.
Your events are worth paying for
Build recurring revenue with memberships and paid events. Just 2.7% fee. Keep 97.3% of your money.
- Stripe payments built-in
- Flexible pricing (event + membership)
- Recurring billing automation
- Pro: Revenue analytics & white-label
No credit card required · All Pro features free forever
Turn your events into a revenue stream
Stop running events as a hobby. Build a sustainable business with memberships and flexible pricing.
