Studio Management Software Built for London
From Shoreditch barre studios to Camden yoga lofts — manage bookings, instructors, and payments in one place. GDPR-compliant, mobile-first, and starting from $19/mo.
London's independent studio scene is fiercely competitive. Boutique operators in Shoreditch, Camden, and Islington are scaling their client bases through loyalty programmes, branded portals, and seamless mobile booking. Who's In Studio gives you enterprise-grade tools without enterprise prices — fully GDPR-compliant and built for the UK market.
Everything your London studio needs
From day-one scheduling to enterprise-grade analytics — all in one platform designed for independent studio operators.
Multi-Room Scheduling
Drag-and-drop timetables for every room in your studio. Recurring classes, one-off workshops, and hybrid sessions — all in one view.
Instructor Profiles
Public-facing instructor bios, specialities, and availability. Clients in Shoreditch can browse and book their favourite teacher directly.
Branded Client Portal
Your studio name, your colours, your domain. Give Camden and East London clients a booking experience that feels like yours.
Apple & Google Wallet Passes
Issue digital class passes your London clients can store in Wallet. Tap to check in — no paper, no PDFs.
QR Check-In
Clients scan on arrival. Attendance is logged instantly. No front-desk headaches during your 7am Pilates rush.
Analytics Dashboard
See your busiest slots, top instructors, and revenue trends. Make data-driven decisions for your London studio.
Simple pricing for London studios
- Multi-room scheduling
- Instructor profiles
- QR check-in
- Client self-booking portal
- Automatic waitlists
- Basic analytics
- Everything in Starter
- Custom domain + branding
- Apple & Google Wallet passes
- Advanced revenue analytics
- 0% platform markup option
- Priority support
"We moved our Shoreditch yoga studio from Mindbody to Who's In Studio and cut our software bill in half. The GDPR consent flows alone saved us hours of compliance work."
Top venues for studio classes in London
Real London locations where studio owners host classes, workshops, and retreats.
Primrose Hill, Regent's Park
Outdoor park · 20-40 per class
Popular for sunrise yoga and bootcamp sessions on the south-facing slope with skyline views.
Rich Mix Cultural Foundation, Shoreditch
Community centre · 30-50 per class
Multi-purpose hall in Bethnal Green Road with sprung floor — ideal for dance and movement classes.
Netil360 Rooftop, Hackney
Rooftop space · 20-30 per class
Open-air rooftop in London Fields area. Hosts summer rooftop yoga and sound bath evenings.
The Yoga Quarter, Islington
Studio district · 25-40 per class
Part of Islington's Upper Street wellness corridor — high footfall from Angel tube station.
Southbank Centre, South Bank
Waterfront · 30-50 for workshops
Thames-side terraces used for outdoor wellness pop-ups and community fitness events.
Cecil Sharp House, Camden
Community centre · 50+ for workshops
Heritage dance hall near Regent's Park with beautiful wooden floors and excellent acoustics.
Studio seasons in London
New Year Reset
January drives the biggest signup surge of the year across London studios. Cold, dark evenings push clients toward heated studios and candlelit restorative sessions. Dry January wellness packages sell out fast.
Outdoor Migration
Clocks spring forward and London studios move classes to parks — Primrose Hill yoga, Hampstead Heath bootcamps, and Victoria Park HIIT become weekly staples. Open-air pop-ups attract new clients.
Festival & Holiday Season
Summer sees dips as Londoners holiday abroad, but festival-linked wellness events (Notting Hill Carnival weekend classes, park festivals) keep momentum. Rooftop sessions peak in August.
Autumn Return & Festive Push
September is London's second January — clients return from holidays and recommit. Studios sell Christmas gift cards, festive workshops, and year-end membership deals through December.
London studio spotlight
Amara Okafor
Hackney Flow Collective · 420 members
Amara started teaching vinyasa in London Fields park with a borrowed speaker and 6 friends during the 2020 lockdowns. Within two years she'd built a 400-member community spanning three East London studios and a weekly outdoor class on Broadway Market.
"The booking link in my Instagram bio brings in 60% of my new students — if it's clunky, they never come back."
Frequently asked questions
Is Who's In Studio GDPR-compliant for UK and EU clients?
Yes. Who's In Studio is built with GDPR compliance at its core. Client data is processed lawfully with full consent management, data export, and deletion rights — essential for any London studio operating under UK GDPR.
Can I manage multiple studio locations across London?
Absolutely. Whether you have a Shoreditch flagship and a Camden branch, or multiple rooms in one building, Studio handles multi-location scheduling, instructor allocation, and reporting from a single dashboard.
What are the pricing plans?
Studio Starter is $19/mo and covers up to 3 rooms with unlimited clients. Studio Growth is $49/mo and adds custom branding, advanced analytics, and Wallet passes. A 2.7% fee applies to paid bookings with a 0% markup option if you use your own Stripe account.
Do my London clients need to download an app?
No download required. Your branded booking portal is a progressive web app — clients bookmark it or add it to their home screen. It works perfectly on every iPhone and Android device.
Can I issue class packs and memberships to London clients?
Yes. Sell 5-class, 10-class, and unlimited monthly passes. Memberships auto-renew via Stripe and can include perks like priority booking for your most loyal Londoners.
Ready to power your London studio?
Start your 14-day free trial. No credit card required. Setup in 30 minutes.
