Swag Bag

A swag bag (slang for 'stuff we all get' bag) is the bag of branded merchandise + sponsor items distributed to attendees at conferences, festivals, and corporate events. Contents typically include branded notebook, pen, tote, water bottle, sponsor inserts, and event merchandise. Sponsors pay $5k-$25k for branded inclusion. Modern conferences increasingly offer 'no swag' opt-out for sustainability-conscious attendees.