Lead Retrieval

Lead retrieval is a sponsor's ability to scan attendee badges (via QR or RFID) to capture their contact details for post-event follow-up. Conference platforms typically charge sponsors a per-lead or per-event fee for the lead-retrieval app + post-event CSV/CRM export. Modern lead retrieval includes notes per scan, qualifying questions (budget, timeline, interest level), and direct CRM integration (Salesforce, HubSpot). High-quality lead retrieval is the most-cited reason sponsors return year-over-year.