Intro Offer

An intro offer is a discounted first-purchase package designed to convert new students into paying members. Common formats: $30 for first month unlimited, 3 classes for $39, or 50% off first class pack. Intro offers are typically restricted to first-time students (verified by email) and have strict expiry windows (7-30 days). They are the single highest-leverage growth tool for studios — well-priced intro offers convert 25-50% of triers into ongoing members.