Family Plan (Studio)

A family plan is a household-priced membership covering multiple family members at a discount versus individual rates. Common formats: principal + 1 partner at 25-50% off, principal + 2-4 dependents under 18, or full-household unlimited. Studios use family plans to deepen retention (members rarely cancel when family is also using the studio) and increase per-household revenue 30-50% over single-member memberships.